Project Eden Business Plan

Partially Completed Business Plan

Project Eden

EXECUTIVE SUMMARY 3

1. THE BUSINESS AND ITS MANAGEMENT 4

1.1 THE BUSINESS CONCEPT 4

1.2 THE PRODUCT(S) OR SERVICE(S) 4

1.3 APPLICANT’S QUALIFICATIONS AND SKILLS 7

1.4 LEGAL AND ADMINISTRATIVE REQUIREMENTS 9

1.5 TRADING NAME 10

1.6 LEGAL STRUCTURE 10

1.7 BUSINESS PREMISES 10

2. MARKET RESEARCH, ANALYSIS AND PLAN 11

2.1 CURRENT STATE OF THE INDUSTRY 11

2.1.1 Description 11

2.1.2 Relevant Background Knowledge 11

2.1.3 Trends and Seasonal Factors 12

2.2 MARKET SIZE AND TRENDS 12

2.2.1 Size of the Total Market 12

2.2.2 Market Segment 12

2.2.3 Share of the Market 12

2.3 CUSTOMERS 13

2.3.1 Customer Profile 13

2.3.2 Customers’ Buying Motives 13

2.4 MARKET RESEARCH 14

2.4.1 Methods Used 14

2.4.2 Results 14

2.5 COMPETITION AND COMPETITIVE ADVANTAGE 15

2.5.1 Major Competitors 15

2.5.2 Competitors’ Operations 16

2.5.3 Comparative Evaluation 17

2.5.4 Competitive Advantage 18

2.6 COMPETITOR SWOT ANALYSIS 18

2.6.1 Strengths, Weaknesses, Opportunities, Threats 18

2.6.2 Business Opportunities 19

2.6.3 Overcoming Concerns 19

3. (error should be marked as 2.7 to 2.12) MARKETING PLAN 20

3.1 SALES OBJECTIVE AND SUPPLIES MIX 20

3.1.1 Estimate of Supplies (Tables 1A and 1B) 20

3.1.2 Supplies Mix 20

3.2 OVERALL MARKETING STRATEGY 20

3.2.1 General Marketing Strategy 20

3.2.2 Features and Benefits of Products / Services 20

3.2.3 Innovative Marketing Strategies 20

3.3 PRICING STRATEGY 20

3.3.1 Price 20

3.3.2 Credit Policy 20

3.3.3 Price Comparison 20

3.4 LOCATION 20

3.4.1 Geographical Location 20

3.4.2 Advantages of the Location 21

3.4.3 Disadvantages of the Location 22

3.5 SALES AND DISTRIBUTION 22

3.6 ADVERTISING AND PROMOTION 22

3.6.1 Advertising and Promotion Approach 22

3.6.2 Basis of the Approach 23

3.6.3 Outline of Costs 24

3.6.4 Competitors’ Advertising and Promotion 24

3.7 CUSTOMER RELATIONS 24

3.7.1 Maintaining Customer Relations 24

3.7.2 Customer Service Policies 24

3.7.3 Dealing with Complaints 24

3.7.4 Terms of Payment 24

3.8 MARKETING ACTION PLAN 24

4. (error should be marked as 3.) PRODUCTION AND OPERATIONS PLAN 25

4.1 OCCUPATIONAL HEALTH AND SAFETY 25

4.1.1 Occupational Health and Safety Responsibilities 25

4.1.2 Current / Potential Hazards 25

4.1.3 Procedures / Policies 25

4.1.4 Financial Resources 25

4.1.5 Human Resource Allocation 25

4.2 STAFFING AND ORGANISATION 25

4.2.1 Key Roles 25

4.3 PLANT AND EQUIPMENT 25

4.3.1 Description 25

4.3.2 Equipment Owned 25

4.3.3 Maintenance 25

4.4 SERVICES AND PRODUCTION PROCESS 25

4.4.1 Raw Material and Stock/Service Requirements 25

4.4.2 Production / Service Schedule 25

4.4.3 Processes Involved in Production/Services 25

4.5 MONITORING BUSINESS PERFORMANCE 25

4.5.1 Monitoring Business Performance 26

4.5.2 Quality Assurance Mechanisms 26

5. (error should be marked as 4.) FINANCIAL PLAN 27

5.1 PERSONAL FINANCIAL STATEMENTS 27

5.1.1 Statement of Personal Net Worth (Table 3) 27

5.1.2 Schedule of Drawings (Personal Cash Flow) (Table 4A and 4B) 27

5.2 ESTABLISHMENT COSTS AND SOURCES OF FUNDS 27

5.2.1 Establishment Costs (Table 5A) 27

5.2.2 Sources of Funds (Table 5B) 27

5.3 CASH FLOW FORECAST (TABLES 6A AND 6B) 27

5.3.1 Cash Inflows 27

5.3.2 Cash Outflows 27

5.3.3 Assumptions 27

5.4 BALANCE SHEET 27

5.4.1 Balance Sheet (Table 7) 27

5.4.2 Assumptions 27

5.4.3 Analysis 27

5.5 PROFIT AND LOSS PROJECTION 27

5.5.1 Profit and Loss Projection (Table 8A and 8B) 27

5.5.2 Assumptions 27

5.5.3 Analysis 27

5.6 RECORDS FOR YOUR BUSINESS 28

5.6.1 Essential Recording Documents For Your Business 28

5.6.2 Specialist Service Required 28

5. ACTION PLAN - Table 9 29

6. APPLICANT(S) INFORMATION 29

6.1 RESUMES 29

7. BUSINESS PLAN TABLES 52

8. APPENDICES 53

EXECUTIVE SUMMARY

A. Description of the Business

A rawfood’s community with hotel and restaurants in harmony with nature in the rainforest of deep north Tropical Queensland in Australia. A healing and teaching centre would be included based on alternative healing techniques. A research school would be established which would use state of the art hi-tech scientific research methods supported by government grants, JCU university research faculties into bio-molecular, biochemical, genetics, metabolism enzyme action, endocrinology, and nutrition effects of raw food diet and curing of degenerative diseases, statistically analysed and case controlled.

B. Motives for Entering Business

Healing degenerative diseases. Providing a prototype utopia for civilisation.

C. The Opportunity and Strategy

Unique idea, not available anywhere else in the world. Although there are rawfood communities none have a sophisticated research facility and medical centre based on scientific standards incorporated into it. This research may radically alter the medical paradigm, in terms of preventative disease measures and extending human life and health.

D. The Target Market

People with degenerative diseases, rawfooders, nudists, and people seeking spiritual truth, environmentally conscious people.

E. Financial Assistance Required

At least $5-10 million to buy property, build and initially run it till it pays for itself.

F. Financial Projections

$1 million per annum income within 3 years.

G. Financial Summary

Non profit charity. Ideally investors are convinced of the plan and have become UOCA members. The concept is to enlighten oneself beyond materialism and donate for the greater good of the whole. However a secure financial legal structure is required to avoid corruption and inefficiency in the use of funds.

1. THE BUSINESS AND ITS MANAGEMENT

1.1 THE BUSINESS CONCEPT

1.1.1 Business Type

This is about a rawfood’s community in harmony with nature in the rainforest of deep north Tropical Queensland in Australia. A healing and teaching centre would be included based on alternative healing techniques. A research school would be established which would use state of the art hi-tech scientific research methods supported by government grants, JCU university research faculties into bio-molecular, biochemical, genetics, metabolism enzyme action, endocrinology, and nutrition effects of raw food diet and curing of degenerative diseases, statistically analysed and case controlled.

An environmental conservation centre in which techniques would be taught and used to promote ecological sustainability in the local community – organic fruit orchards, vegetable gardens following permaculture methods. Alternative energy sources would be promoted such as solar, wind and wave generators of power. Low energy devices and EPA low noise producing machines using and emitting minimum pollutants would be encouraged and possibly developed. Solar vehicles, electric mowers, etc. Building and design would be incorporating natural fibres and climate merging into the rainforest greenery and beachfront.

The community would have a nudist culture and include for accommodation an eco-sustainable hotel, rainforest lodges and for dietics a cordon bleu Rawfood Restaurant, Café, Juice Bar, gift shop, organic health food shop and grocery.

Rawfoods is the lowest environmental impact diet on the planet, uses minimum resources and energy to produce and sustain. Agricultural harvesting could be reduced by at least 1000 times if all humans became rawfooders. WE could return this planet to the Garden of Eden it was before civilisation has near destroyed it, if rawfoods became humanities basic diet. Improved health, reduced aging, increased vitality would massively reduce the welfare and medical burden on society so allowing billions of dollars of resources to be spent on a toxic and pollution free environment. The connection to reduced aggression on rawfoods would end all wars and minimise domestic and civil violence and disputes. Thus military and police forces could be drastically curtailed with more financial savings. Recreation, creativity, art and scientific innovation would become the main focus of a new age of peaceful humanity where we become non-separate soul partners on a journey to unity of spirit.

1.1.2 Major Customers

Raw fooders, nudists, people with degenerative diseases unable to be cured through allopathic means.

1.2 THE PRODUCT(S) OR SERVICE(S)

1.2.1 Product or Service Details

1. Package Health Retreats

1. R&R Retreat $380/350 conc.

2. Healthy Living Programme $480/450 conc.

3. Accommodation fees

2. Ascendance Meditation and Spiritual Centre

1. Classes

2. Relaxation

3. Vipassana retreats by donation

4. Positivity Centre

5. Symbols of ENLIGHTENMENT

6. Singles club

3. Hygienic Health Centre

1. Memberships

2. Consultations

3. Massage

4. Yoga classes and school

5. Alternative Medicine Therapies

6. Hydrotherapy

7. Sauna and Spa

8. Gym

9. Courses

10. Conferences

11. Seminars

12. Lectures on body, mind, spirit

4. Magazine

1. Advertising

2. Subscription

3. Internet

5. Arts centre

1. Art in Life Tropics Club

2. Music tuition

3. Concerts

4. Courses

5. Training

6. Dance for Health parties and courses

7. Painting, sculpture, drawing, pottery and other art forms

8. Classes

6. Envirocentre

1. Tropical fruit experimentation programme (affiliate with Findahorn, Scotland)

2. Australian Native Bush tucker programme

3. Natural Fibre Tropical Building programme

4. Living in Harmony in the Rainforest (Wet Tropics) Research Society

5. Naturalist Environment Conservation Organisation

6. Courses

7. Entry fees

8. Themepark

9. Tourists

7. Food

1. Sales from a cordon bleu Rawfood Restaurant, Café, Juice Bar, gift shop, organic health food shop and grocery.

2. Ascension food products and drinks

3. Health Store in Port Douglas

8. Rawfoods Research Health School of Immortality

1. Grants for funding

2. Selling research to government, universities, private enterprise and research data libraries – Cochran and Medline, etc

3. Conferences and lectures

Hi-tech medical scientific research

1. Rawfood Mental Health Research analysis programme

2. Sexual performance enhancement and sterility research

3. Molecular biology research

4. Tropical fruit research unit

5. Indigenous plants medical properties

6. Analysis of sea-plants healing effects

7. Rawfood Cancer Clinic

8. Rawfood Heart Disease Clinic

9. Rawfood Drug Detoxification and Rehabilitation Centre

10. Rawfood to Breatharian Research Foundation

11. Future interplanetary domed sustainable life research programme

9. College of Immortality and Teacher Training

1. fees from courses

2. Natural Hygeine School - Certificates and Diplomas

3. Spiritual Realisation Academy

10. Franchises

To be offered to prospective members and businesses in all of the above areas.

1.2.2 Development and Marketing

Project Eden Time Framework

1. Attaining funding from private and government sectors

2. Attaining land

3. Building premises

4. Employing people

5. Starting retreats

6. Creating research school

7. Expanding community living

8. Government approval for college of Immortality

9. Building of college and kindergarten, primary and secondary school

10. Opening tourist facilities / theme park

11. Construction of Worldwide Network Headquarters of Ascension

12. Construction of Garden of Eden World Holistic Lifestyle Community

13. Liaising with future Cape York Space Port and NASA for Sustainable Interplanetary Domed Communities Research Facility; “raw foods in space – the only choice”

YEARS to complete the above steps

0-2
6 mth – 2
6 mth – 2
6 mth – 2
1 - 2
1 - 2
2 - 3
2 - 3
3 - 6
4 - 8
5 - 9
5 - 10
7 +

1.2.3 Patents or Registered Designs

Alternative energy sources would be promoted such as solar, wind and wave generators of power. Low energy devices and EPA low noise producing machines using and emitting minimum pollutants would be encouraged and possibly developed. Solar vehicles, electric mowers, etc. Building and design would be incorporating natural fibres and climate merging into the rainforest greenery and beachfront.

1.3 APPLICANT’S QUALIFICATIONS AND SKILLS

1.3.1 Summary

Profile of Mr Travers-Murison

James Travers

LLB. BA. (Monash) Dip. FTW&P (Aus. Coll. Journ.) Grad. Dip. Ed. (Aus.Cath. Univ.) Cert. IV Small Bus.Manag.

NEW Mob: 0432492766

James Travers-Murison was a lawyer at Sly & Weigal then a corporate tax consultant at KPMG in London, since then he has spent over 10 years on a spiritual search around the world as a vegetarian, including two years in India. He studied psychology achieving a high distinction in his first year, economics and modern history as well as law at Monash University in Melbourne. In 1995 he was introduced to the Gospel of Peace of St John and the Essenes at Pascoe River, Cape York. In 1996 he stayed with alleged breatharian and Sia Baba devotee Hillarion at Ravenshoe. In 1999 he came across Viktoras Kulvinskas’ Planetary Healers Manual and then the Essene Church of Christ and went on a three month rawfood fast visiting rawfood experts such as Zalan in Daylesford, The Retreat near Kyogle, fruitarian Rene Beresford in Cairns and the inimitable John Fielder at Clohsey River. Going on Rawfood fasts since then, whether for a day or up to four months, he has seen the effects on the body, mind and spirit of Rawfood diets, and its uplifting effect on the soul. He has witnessed terminal cancer patients being cured by Rawfoods.

Having practised many techniques of yoga, chanting and meditation, living in monasteries and ashrams including Osho, Chenrezig, Siddha, Sivananda, Hare Krisna and Satyananda, he became aware of the importance of integrating the intellect with spiritual practices, music, art, diet and physical movements. Learning holistic massage at a Rainbow Healing Festival near Bristol, UK. in 1992, colourpuncture therepy at Osho Multiversity in Puna, India in 1994 opened his mind to alternative medicine. Primal, Tantra, Breath, Modern Dance, Aikido, Tai Chi courses and classes in Puna have educated him in a multitude of techniques for deconditioning the mind. This gave him an awareness of the incredible potential of the human being, and its ability to free itself unconditionally from all suffering and so ascend to an angelic god state, beyond the conception of the mortal mind. To merge with the Higher Spirit’s light body and so incarnate as both physical and angelic beings.

As an amateur naturalist photographer and artist, James painted in India and Cape York, also in Melbourne his home town, he realised the dimensions of nature can never be fully captured by man. Currently writing his autobiography, a satirical sci-fi mystery and a film on JC and Tibetan Buddhism; he has done a diploma in Journalism, worked briefly at Canberra Times and written an independent report on aboriginal alcoholism in Cape York. He freelanced on social and environmental issues such as logging at Goolengook, human rights abuses in Kashmir and Vietnam. He also writes poetry. He has been on committees to help East Timor and create an ecologically sustainable community centre in Canberra, as well as developing self-organisation at the Co-op. He worked in Community TV for Optus and Channel 31 and produced a documentary on the Wilderness Society and was working on another on the Torres Strait Island women.

He started an Ezine TMMAG.COM which is on the Internet.

Having gone to ANU to study astro-physics in 2000, after 2 months he realised the spiritual futility in an academic system, based on cramming information and manipulating mathematical formulas without putting precedence on theoretical knowledge, and a complete absence of holistic integration of body-mind-spirit, which he believes is devolving humanity to bio-robotic life via career-specialisation, and evolving our replacement, an automated silicon intelligence. His universal theory developed in Cairns in 2002 while reading Superstring Theory is that the 1st to 3rd dimensions are spatial, 4th time, 5th dimension is gravity. 6th strong nuclear force, 7th electro-magnetism and 8th weak nuclear force, 9th superstring and 10th brane. Each correspond to a yogic chakra point in the human body. They also correspond to evolutionary development in physical nutrition and diet which open up higher dimensions of spiritual and physical consciousness. 3rd dimensional being is a meat eating omnivore, 4th vegetarian, 5th rawfooder, 6th fruitarian, 7th breatharian, 8th ascended being – no breath, 9th demigod or astral lord – astral plane and 10th godhead – ethereal body. ESP, telepathy, psychic powers, astral soul travel and god self-realisation develop in the higher dimensions giving greater awareness and eventually powers over the phycical forces contained in lower dimensions.

An outline of his vision for a new age is a community of love and health where the aim is immortality, eternal youth and vigour. A reversal of aging through diet then breatharianism to merge the physical with our light bodies. The Brane concept of creation – is that binary brane universes represent the two hemispheres of the pscychocosmic brain, and are linked by 5th dimension gravitational reality. Strong interactions of hadrons i.e. at short range between quarks in nucleons being mediated by gluons; quantum chromodynamics represents the 6th dimension of strong nuclear bonding – metabolically triggered by exogenous enzymes in the fruitarian diet activating genetic amines in the neurons opening the yogic third eye. The 7th dimension / electro-magnetism represents the electric and magnetic fields propagated by the oscillation of an electric charge through interactions of photons, quarks and charged leptons i.e. electrons, muons. The ajna chakra at the crown of the head, enlightenment samadhi is a result of entering the 7th dimension breatharian state where the neurons electrons are polarised spin _ to deterministic chaos bifurication magic number _.502 9… (Feigenbaum/Davis 87). The 8th dimension angelic light body integrates into the system Brane and merges with awareness of the forces of weak nuclear bonding between the fundamental fermions; quarks and leptons mediated by photons or neutral bosons (Weinberg-Glashow-Salam model). Charge conjugation and spatial inversion symmetry (parity conservation) are transcended - symmetry broken; e.g. beta decay where neutrons decay to electron and proton giving rise to neutrinos within the atomic structure of matter (Pauli 1930). The base constants are locked up in the 10 dimensions. How to solve the standard base unit system from these dimensions should enable all the forces and dimensions of this binary universe to be linked in one mathematical representation of creation – Grand Brane Theory (GBT).

In 2001 he started a diploma of education at UC teaching Social Sciences, however he quickly realised the system of teaching children was so entrenched in a retrogressive value system it would be impossible to change from within. He realised a completely new system of education was required based on a rawfood diet, yoga and spiritual awareness – a prototype system that would allow all children to become geniuses and enlightened entities to lead humanity out of its industrialised robotic compartmentalised darkness.

In 2002 he has stayed with rawfood yogini Gangashwara, rawfood author of Ecoeating Sapody Brook, Natural Hygenist Dana Clare, Neil Skilbeck founder of the college of Myropractics and lived with Rene Beresford for 6 weeks.

In 2003 he returned to India in search of spiritual truth, rejecting the many enlightened gurus and yogis he ended up doing voluntary work amongst the poorest of the poor at Mother Teresa’s centres in Culcutta. He continued his photographic work and writing. Two more books are in the pipe line, an autobiographical diary and a fictional sci fi mystery set in India, Sri Lanka and Singapore about genetic engineering of humans and quantum reality.

In 2004 he completed a diploma of education to become a secondary teacher at the Australian Catholic University. He went to NZ in 2005 and explored alternative communities and schools there. Taught very briefly in Biloela High School and was asked to resign when he began protesting about the students, teaching methods and discipline at the school. He has entered into discussions with Queensland Education about starting a school based on yoga. In 2006 he was again in India searching for a guru and yoga teacher training and alternative schools. Again disappointed he left going to California and visiting intentional communities such as 12 Tribes and Ananda but was forced out of both places. He tried to connect with River Canyon rawfooders, but was rejected there. Despondent and broke he returned to Melbourne. Briefly taught emergency in Hughesdale Primary, he headed to Satyananda Mangrove to do yoga studies, but could not connect to the course, journeyed up the East coast in a Daewoo Lanos camping where he came across Meher Baba near Nambour. Mentally pushed to the limit he almost killed himself in his car before going to Australia Zoo, James headed back to Sydney and attempted to reconnect with Satyananda. This failed and he went to Costa Rica and the Pachamama community of Tyohar to do rawfoods. An ex-Osho sannyassin, Tyohar was using raves, LSD and pot on his community. Disillusioned James left after trying to pursuade the Israeli DJ millionaire to renounce drugs and make the community nudist. He explored some other rawfood communities in Costa Rica including Art of Union.

Ultimately he found them all well intended but corrupted and left them to do a photoshoot of Corcovado National Park. His camera disappeared under mysterious circumstances at the Ranger Station deep in the heart of darkness. He replaced his camera and headed to Nicaragua, Honduras for diving, Guatemala, Belize and Mexico. He began a photoshoot of Mayan ruins and began writing a book set in 738 ad postulating early viking contact. At volcanic Lake Atitlan he stayed at Los Pirimades spiritual centre learning Mayan meditation techniques. He became convinced that Mayan Calendar predicting the end in 2012 December 21 was critical to humanities development - the Turning Point (Capra) - due to the solar system crossing the galactic axis and will be tied up with solving the unifying of all the forces. He returned to Sydney, Australia and tried once again to reconnect to Satyananda, Brahma Kumaris, Ananda Marga, Goenke, Hare Krisnas but was largely rejected. Forlorn he returned to Melbourne in an attempt to raise finance for Project Eden and start an ashram in Melbourne with the help of Ashtanga. He had dialogues with Geshe Konchok Tsering at Atisha Tibetan Buddhist Monastery on the truth of enlightenment and the necessity of loving compassion to all.

He was mostly on raw and organic foods while staying with Natural Hygienist, Bruce Standish, at his organic grocery, however he noted that Bruce was living in very unhygienic conditions and became concerned that his raw diet was partly causing this. He connected with Socialist Alternative in an attempt to pursuade them that UOCA's system was the means to bring about the new communist revolution. Attempted to start an ashram with Dana Clare and Lorien Lai. However unable to get this going, he left for Indonesia, then India to do more yoga and ended up in Auroville in a relationship with Anna Ladanova from Russia. His attempts to get a rawfood community started met resistance there in particular from Anandi, the rawfood guru there. In 2009, he went to Korea to teach English at Gochang High School. A Korean teacher introduced him to the Recovery Bible by Witness Lee. He began to teach students yoga and meditation, and attempted to stimulate a student action to reunify Korea, but left in protest due to corruption, the beating of students and inflicting horrendous teaching hours upon them. Back in Melbourne with rawfooder entrepreneur Thoran, he is putting together his next foray into this corrupted creation in the hope that someone somewhere will help. This to date has taken the form of founding the Unification Organisation of Collective Ascension (UOCA), which he first envisioned in 2001 at his father's house in Canberra. He hopes that this will be the driving force in reforming the planet, by creating a prototype utopia called Project Eden, then through this a new political and government system for the planet that reforms in phases capitalism to a workable and acceptable form of new communism that is abundantly more environmentally beneficial to the planet, more mentally harmonious for its people and more creative and wealthy for all by increasing all but the super rich's standard of living exponentially. UOCA will gradually phase in a cap on individual wealth to 10 million dollars initially, those in excess will have their wealth redistributed to the poorest in society first. This should allow enough incentive to motivate people to work hard and still know they will personally gain from their effort. Thus there should be no significant loss in innovation or creativity due to denial of reward. And those that are manipulating the economic system to gain huge amounts of money for themselves will be restricted. This should encourage a turnover of talent as there will be little incentive for aging entrepreneurs to hold onto corporations to increase their wealth.

Going on Rawfood fasts since then, whether for a day or a couple of weeks, he has seen the effects on the body, mind and spirit of Rawfood diets, and its uplifting effect on the soul. However he is aware that the diet like the spiritual path must be taken in small gentle steps in order to be successful. That it is important to be in contact with one's intuition in determining what to eat and trusting one's body and what it wants. Individual bodytype and metabolism, moderation, balance and variety in the rawfood diet are essential, as is slowly building up the quantity of rawfood in the diet. This way being drained, or becoming disconnected or spaced out, through too rapid change and alteration in nutrients can be mitigated.

1.3.2 Personal SWOT Analysis

1.3.3 Copies of Relevant Qualifications

See 7.1

1.4 LEGAL AND ADMINISTRATIVE REQUIREMENTS

1.4.1 Local, State or Commonwealth Government Regulations

1. Organise and write constitution based on standard form documents to be obtained from solicitors based on co-operative democratic processes of consensus management

2. Trust deeds to be obtained

3. Create a property fund

4. Licences for community and health resort and shops to be obtained

5. List of regulations on community to be drawn up and obtained from other similar establishments

6. Teaching centre to gain government approval

7. Trade marks protect and any inventions patent

8. Research centre to gain government approval

1.4.2 Insurance

Insurance public liability and other to be obtained

1.4.3 Restrictions / Requirements

1.4.4 Contracts

1.5 TRADING NAME

1.5.1 Description

Project Eden

1.5.2 Registration

1.6 LEGAL STRUCTURE

1.6.1 Description

Non profit Trust

1.6.2 Legal Implications

No ownership; on winding up distributed to like charities

1.6.3 Tax Implications

Not taxed fully

1.7 BUSINESS PREMISES

1.7.1 Details

Application for permit to purchase may be submitted to DNR&M via State Land through Anne Myers for Lot 4 USL8462 located north of Bauer Inlet on Weary Bay, 211 hectares of moderate vegetation bordering a intermittent lake and beach between Friz and Gap Creek about 7kms north of Ayton, borders Cedar Bay National Park. Access may be a problem but could be negotiated with the owner of Auravale who I know and Cooktown Council, or across Bauer Inlet. Application for purchase takes up to 18 months, but could be accelerated. Other land is being investigated with local councils.

1.7.2 Alternative Sites

Land being sought from the Department of Natural Resources and Mines that has been neglected and in need of rehabilitation that can be used for non-profit purposes. Andrew Hayes at Cape York Natural Heritage Commission has been contacted in relation to a grant and land. Geoff Holland at COEV will be contacted about supporting community development.

Envirofund approached about a government grant to improve native species on land.

Real estate agents have been consulted in Cooktown, Port Douglas and Cairns about suitable properties (see appendix). A plan and requirements has been produced for the community.

Daintree but otherwise Julatten, North of Mossman, before Mount Carbine may be most suitable in price, location and climate.

Criterias:-

1. rainforest

2. acerage at least 100

3. orchards

4. houses

5. resort

6. health centre

7. farm equipment

8. beach

9. river

10. isolated

11. all weather access

12. airport nearby

2. MARKET RESEARCH, ANALYSIS AND PLAN

CURRENT STATE OF THE INDUSTRY

2.1.1 Description

Rawfoods health resorts are surviving in Australia, after a boom in the industry in the mid 90s. In the US they are booming.

Nikki and James, Ashtanga Yoga teachers strongly promoted raw foods in Cairns in the 90s, when they left for Colorado there was a decline in interest.

The Fruitarian Network under René Beresford went into decline after a major split and unincorporated, due to a dispute about dairy products. From about 500 international members, it now is in limbo.

John Fielder’s retreat near Kuranda is still going though he is over 70 and making questionable decisions and operates on a very small scale.

Hypocrites Centre at the Goldcoast is ticking along nicely.

2.1.2 Relevant Background Knowledge

Discussions with:-

∑ In 1995 introduced to the Gospel of Peace of St John and the Essenes at Pascoe River, Cape York.
∑ In 1996 stayed with alleged breatharian and Sia Baba devotee Hillarion at Ravenshoe.
∑ In 1999 came across Viktoras Kulvinskas’ Planetary Healers Manual and then the Essene Church of Christ and went on a three month rawfood fast visiting rawfood experts such as Zalan in Daylesford, The Retreat near Kyogle, fruitarian Rene Beresford in Cairns and the inimitable John Fielder at Clohsey River.
∑ In 2000 stayed at Satyananda Yoga ashram Mangrove Mountain.
∑ In 2001 stayed at John Fielder’s retreat, Chenrezig Monastery, Osho Samaya ashram, Mangrove, Swami Saraswati’s Health Centre, Rocklyn ashram, visited monasteries Christian and Buddhist, Hare Krisna Ranch, Rainbow Temple and other centres.
∑ In 2002 stayed at Kirpal Kendra ashram, Rocklyn ashram, Yoga in Daily Life Lismore, Breath Connection Kyogle, Badungen Community Coffs Harbour, Mangrove, Dana Clare’s rainforest river retreat, and René Beresford Fruitarian Network. Involved with ROCKS sustainable environment building development ACT and Food Co-op self-organisation meetings.

In addition:-

2.1.3 Trends and Seasonal Factors

Winter is a difficult time for rawfooders with the cold and less fruit. Summer is the best. However Cairns climate mitigates these factors.

Industry trend is in a lull after a boom, but another boom looks likely judging from America always being ahead.

2.2 MARKET SIZE AND TRENDS

2.2.1 Size of the Total Market

Hard to judge, but rawfooders maybe several hundred thousand world wide, in Australia perhaps 5,000 coming and going. Still degenerative illness patients and nudists should fill any gap.

2.2.2 Market Segment

We hope to get national and international clients given the ideal location, as Cairns has perhaps only 100 rawfooders.

2.2.3 Share of the Market

We aim to take over the rawfood market in Cairns as the central operation, as the market is so down now it is an ideal time to take advantage and control.

2.3 CUSTOMERS

2.3.1 Customer Profile

Rawfooder – seeking spiritual path, well educated mostly, into alternative health, looking for peace and quiet in nature.

Degenerative illness patients – people seeking to detoxify from the polluted cities to terminally ill cancer patients.

Mentally ill patients – those in a state of transition from either severe mental illness and wishing to become prescription free or with mild problems and confused about life in a complex competitive world wanting to find peace of mind.

Drug addicts – those wishing to detox naturally.

Nudists – seeking a healthy spiritual sanctuary free from intrusions.

Vegetarians – looking for a higher path.

Ordinary people – wanting to try something different.

Business people – searching for something more meaningful, peaceful and cleansing.

Yoga – spiritually searching mendicants

Research schools and foundations – seeking information on the effects of rawfoods and diseases.

2.3.2 Customers’ Buying Motives

To attain peace of mind

To be physically healed

To have a beautiful natural holiday

To be educated in rawfoods and natural hygiene

Through happiness as a daily path creating our dream of an utopia in the tropics so returning humanity to the Garden of Eden with the health of the gods. Enthusiasm through joy will build this natural community to heal mankind of degenerative diseases and provide by the tools of scientific research the means to alter the collective consciousness of society to raw foods, good health and a clean environment, ‘one for all and all for one’.

2.4 MARKET RESEARCH

2.4.1 Methods Used

Questionnaire to rawfooders on-line

Survey with health specialists staying at their resorts and working their over 3 years in rawfoods and 10 years in spiritual centres, ashrams and monasteries.

2.4.2 Results

Analysis of current health resorts:

In mid 1996 I spent time with Nikki and James doing Ashtanga Yoga in Cairns, both were rawfooders then, though I was not. They tried to create a rawfood community in Cairns and organised a lot of social outings. These were successful, however their dogmatism put a lot of people off in the end. Their problem was they were fighting against the Cairns environment of hedonism and that is a losing battle. We would be different by being far away and isolated from all the temptations of the world. In the end they partially gave up their rawfoods and fundamentalist attitude and eventually left Cairns. The importance of social functions and holism through yogic practices and keeping a group dynamic is a strong lesson they gave. Financially they did well with their yoga school. They were not afraid to ask for money, and high prices.

In 1999 and 2002 I met Zalan at the Continental Guest House in Daylesford. He ran a messy operation in a cold climate, his manager was often drunk and he allowed smoking and grass as well as alcohol. We did a few days of rawfoods but his operation was not clean and had a nebulous spirituality. He was also often broke and the place was run down. His attitude of non-judgement while very tolerant seemed to sow the seeds for his inability to go anywhere. Now he is trying to do retreat healing packages with little response and is considering selling the place. Importance of organisation, rules and discipline as well as hygiene and buying quality can be learned from Zalan. Though spiritual peace and holism blending in with nature were positive aspects of his business.

The Retreat, I visited in 1999, near Grevillia past Kyogle was run by a Seventh Day Adventist couple who had some success with cancer patients, however many relapsed when returning home and eating cooked food again. Their operation was clean if somewhat antiseptic and poor. They used juices a lot and good quality foods, they also charged reasonable prices. However their apocalyptic view of the world tainted their operation and made them feel as if it was a burden imposed upon them until judgment day redeemed them. They did not really offer a home for people to live in long term and this may be why their patients tended to relapse on leaving. Therefore the importance of giving community residence and encouraging it for clients must not be unemphasised, for that is love to create a community.

René Beresford’s fruitarian network attempted to get a community going almost 10 years ago, however an inability to obtain funding and an internal split in the organisation ended the attempt. René now runs an operation from home which largely includes a newsletter and an occasional guest to learn from him. He does attend conferences and give lectures as well as having an occasional picnic. He expresses a negativity to the concept of a community in which he states the time is not right and nudism is not acceptable in current society, he is quite old and has some health problems though is younger than his 73 years would tell one. He agreed to be an advisor to this project though subsequently changed his mind. He is currently studying psychology at JCU. He tends to blame others for the failure of the Network and his funding problems, which seems to act as a block to progressing further. He feels he was betrayed by his partner in the Network who tried to gain control then ridiculed him via the Network’s mailing list and started another operation in competition which recommended some dairy products. René definitely has a control power problem in terms of sharing and delegating to others which has worked against his success, though he has persisted in managing and keeping together a reasonable international network of rawfooders. His advice tends to be reasonable though sometimes not scientifically based and he tends to fear the government.

2.5 COMPETITION AND COMPETITIVE ADVANTAGE

2.5.1 Major Competitors

∑ John Fielder’s Health Retreat Closhey River

∑ Hypocrites Centre, Gold Coast

∑ The Retreat, Kyogle (7th Day Adventist)

∑ Hepburn Health Retreats, Daylesford

2.5.2 Competitors’ Operations

John Fielder’s Clohesy River Health Farm centre is very close to nature, in an open space and nearly rainforest environment, with orchards of organic fruit. He has a couple of small bungalow rooms for guests, a separate office, and separate dining room, library, and kitchen. His place was becoming a little run down and messy perhaps due to his age and the fact that he operated the place alone. He charged $150 if one worked in exchange for one weeks stay. $600-900 for a week to guests and he offered a course and diploma in natural hygiene, being his particular version. He was also an osteopath and chiropractor and runs a practice at Edge Hill. He has had 40 years experience in rawfoods though he did recommend eating yoghurt. Ph. 40937989 or 40537786.

Hypocrites Health Centre

A special place that started in the US and is quite exclusive. They would not let me work in exchange for experiencing a retreat and charge fairly high rates - $1,500-3,000 for a week. They offer a variety of raw foods and hydrotherapy, spas, colonics, bushwalks, and yoga.

I spoke to the owner on the phone who was guarded about saying what occurred on the resort.

Dana Clare’s Rainforest River Retreat

Want to remain as a small operation near Cooktown and are not functioning as a retreat at the moment, their location is quite good and property very suitable, including an orchard and modern house. Dana has lots of skills in hygiene, rawfoods, fasting and social work. She has agreed to be an advisor to this project and sees affiliation to assist each other as the best way. She is 100% rawfooder, writes for the American Simply Living magazine and is closely connected to them, visits American for conferences and is planning to hold one in Australia at her place. She believes in Zardore chronicles where astral lords are attempting to control and destroy the earth.

Anne Clark’s health centre

Small operation and consultancy which sells magnetic health products as well. Located in rainforest near Kuranda on small acerage, occassionally has guests, involved in fasting, some cooked food, most likely organic macrobiotic. Blends in with nature and open planned building. She also markets through health books.

Anudasi Spa Resort

Palm Cove 5 star hotel resort with natural spas and massage and health products, aromatherapy, etc. Caters to Japanese also. Very tidy operation offering mostly apartments that are a little old but large and luxurious. Very clean and gives a good idea for our possible clientele and set up. Though it has no environmentally sustainable buildings and its operations are traditional and methods not ecologically responsible ie. dangerous detergents used in cleaning. It is also not isolated and has no nutrition angle and is not rawfoods based. It has no spiritual context either. But it does make money and has drawn investors to do it up.

Sapody Brook ran a kind of retreat home in the back hills of Longarm Rd, Mullimbimby. With his wife, a yoga teacher, he

Barbara, at Blue Hills Health Retreat has an old Queenslander on Herberton Rd, Atherton, takes 1-5 people for 3 days at $100 per night including meals. Discounts for 5 days or more. No concessions. Meals are vegetarian with herbal teas. Largely rawfoods and vegan with no processed foods. Nutritional information is given and advice including talks. They have a sauna and have masseurs come for 30 min to 1.5 hour sessions $35-55 giving refloxology, full body and normal massages. They offer corporate, seminars and private retreats. Mostly they have one or two people staying.

Emerald Falls Eco Village – Diethardt. 3.5 million dollars, 8000 acres near Mareeba. Rainforest 300 acres, mountains, very little orchards, big dam and emerald creek. Big shed, roads, homestead 3 bedroom, large entertainment. emfor@austarnet.com.au 40937989

Hot Springs Health Waters run by Blue on the Kennedy Highway (ph.40970136), has some springs with a caravan park and is open to assisting a business venture.

Kuranda Retreat Sanctuary on the Douglas Track (ph.40930365)

Living Valley Springs Health Retreat, Kin Kin near Noosa is 7th Day Adventist, Gary Martin runs it and Greg is business manager. They are open to some kind of affiliation and could assist with development. info@lvs.com.au 07 54854344.

2.5.3 Comparative Evaluation

I see us as working towards a greater price than Hypocrites, though with the flexibility to offer a price range to all. Initially I may start with a small consultation practice in Cairns or Kuranda while investors are sought for the next stages.

2.5.4 Competitive Advantage

1. We will not have the religious dogma of the Adventists.

2. We will be well organised like Hypocrites but state of the art facilities.

3. We will be intertwined with research scientifically based and connected to Universities.

4. We will be at a much larger scale than anything previously created.

5. We will target an international clientele.

6. We will include an environment centre also with research capabilities and a meditation and yoga centre, this is not combined in any existing operation.

7. We will also offer resort style accommodation and cafes and restaurants that will be at a scale far above any other competitor of which Hypocrites would only come close.

8. We will be in the best tropical location for fruit and rawfoods.

2.6 COMPETITOR SWOT ANALYSIS

2.6.1 Strengths, Weaknesses, Opportunities, Threats

A. Strengths

Tropical location

No other set up on this scale world wide

Combining health, spirituality, science, technology, research and environmental sustainability

B. Weaknesses

Investment required

Rawfooders in Cairns area reticent

Land needs to be located

Facilities and buildings required

Staff or volunteers required

Health message weak in general community

C. Opportunities

No large scale facilities for raw foods community exists in Australia

No research facility exists in the world for raw foods

Competitors in this area are disorganised small operations who need central co-ordination

Competitors lack a spiritual core guiding truth

D. Threats

Division amongst rawfooders very noticeable and could drain project psychologically

Zalan intending to start an operation up here, and now knows of some land that I am interested in

Investors may try to take over Project and change non-profit principle

Members involved may attempt to dilute dietary and spiritual principles due to their lack of self discipline

2.6.2 Business Opportunities

International clientele in raw foods and healing terminally ill and those with degenerative diseases; there is a large market for world wide

Scientific medical research into disease causation and prevention due to diet and this may be open to investigating the raw food phenomenon.

Environmentally sustainable agriculture in the tropics is a growth industry in relation to organic fruit and bush tucker, may be medicinal effects. Market looking for opportunities with collapse of the sugar industry.

2.6.3 Overcoming Concerns

∑ Investment to be obtained through promoting idea widely and marketing the project

∑ Members need to be delegated tasks and kept informed to maintain momentum

∑ Must stick to plan and not allow watering down of philosophy

∑ Must not allow negativity of others even in high positions in rawfoods to reduce enthusiasm, but take on board their criticisms and make necessary alterations

∑ Must find land step by step, may need to have a process of small fruit patch near Cairns, this is currently being investigated by members

∑ Mission Beach property needs to have trust non-profit incorporated into it if it is to be used for the Project.

∑ Initially may have to set up small health consultancy in Cairns to sustain operation financially

2.7-2.12 MARKETING PLAN

2.7 SALES OBJECTIVE AND SUPPLIES MIX

2.7.1 Estimate of Supplies (Tables 1A and 1B)

2.7.2 Supplies Mix

2.8 OVERALL MARKETING STRATEGY

2.8.1 General Marketing Strategy

Eight pronged approach using connections in Yoga, alternative health, business, raw foods, environment, media, academic, and religions. See 2.12.

2.8.2 Features and Benefits of Products / Services

I. AIM of PROJECT EDEN RESEARCH SCHOOL

TO liaise with JCU medical school and biomolecular and nutrition faculties in the Science Schools. Contacting Prof Norman Palmer PhD pro vice chancellor research and nutritional biochemist and Esal Telini, Assoc Prof in nutrition at JCU to gain his support for scientific research programme.

Health Department Federal and State will be approached for funding liaising with for research outcomes and preventative health strategies in the tropics.

Scientifically monitored experimental testing of all variables is envisaged, through use of controls and groups in triple blind run-offs. ie. Patients and Controllers will not know which groups are control or experiment. One group is to be 100% organic fruitarian, two group 100% organic rawfoods including vegetables, three group 100% rawfoods non-organic, four group 95% rawfoods organic, five group 80% rawfoods mix organic and non, six group 50% rawfoods, seven group 35% rawfoods, eight group 10% rawfoods, nine group 100% cooked. Cooked food will be macrobiotic vegan for groups four to five. Lacto-vegetarian for groups six. Raw to lightly cooked fish included for group seven, medium white meats cooked included for group eight and mixed well done for group nine. Eventually each group will be sub-divided to trial sample each different cooked diet above.

see UOCA RAWFOODS RESEARCH

Research Hypothesis of potential benefits for humanity:-

A. Immortality

I. Soma (chromosomes, lycosomes, ribosomes, etc) in cells regenerated by raw foods diet

II. Reduction of food intake increases longevity

III. Cooking food creates carcinogenic free radicals / reducing nutrients / denaturing reaction compounds

IV. Caramelisation of soma in cells due to accumulation of fat and sugar

V. Enzyme systems synergy research in digestive tract – enzyme stomach, total enzyme potential

VI. Effect of raw foods on degenerative diseases and immune system response

VII. Diabetes and sugar levels - enzyme replacement of insulin

VIII. Arthritis and effects of enterocyte enzymes

IX. Micro-nutrient effect on health and protective factors in plants - Sapody’s CaPNaK balance system

X. Millaird Reaction, N-nitrosamines, Oxysterols, PAH and HCA’s as mutogens and metabolic and carcinogenic implications

XI. Cardiovascular, strokes, hypertension and asthmatic effects of rawfoods

B. Purification and Happiness

I. Raw foods effect on reducing depression and other mental illnesses – ie. Paw Paw’s carpaine acting as a relaxant (Inglett 79)

II. Analysis of diet effects to see if reduction in violent behaviour both domestically and on all social levels – determine if diet transforms peoples behaviour by alteration in chemical hormonal balance in body affecting aggression areas of the brain..

III. Allowing of quicker digestion by raw foods effect on metabolism and total energy of a system organism

IV. Removal of heavy loading on body effects on digestive tract and endocrine system

V. Process system of detoxification of impurities on a rawfood diet built up by cooked and processed foods and chemicals including pollutants breathed in.

II. AIMS of CENTRES

I. Love - Holiday Retreat Naturalist Centre

Hotel and resort
Restaurant
Themepark and kids' world
Arts and music centre
Matchmaking singles and marriage centre

II. Oneness - Ascendance Meditation and Spiritual Centre

Closer to natural order
Spiritually allows attuning to body and nature
Lightness in body allows heightened perception of auras
Final step to breatharian state and moving to the light body/angel
Loving kindness and compassion is central core of the spiritual progression
Use of vipassana and yoga techniques

III. Purity - Hygienic Health Centre

Benefits to Society and Medical Treatment
Key to true peace of mind – mental health treatment clinic
Cure diseases
Preventative medicine
Bring balance and good health to the community and the public
Teach raw food nutrition and natural hygeine
Provide alternative medicine therapies including massage

IV. Envirocentre

Huge reduction in damage to environment
End exploitation of animals
Sustainable agriculture
Research to determine and enhance organic fruit and vegetables nutrient content
Massively reduce land wastage in food production
Zero pollutant
Processing and industrial waste almost zero
Permaculture techniques
Spiritualisation of food enhancing nutrient value using natural cycles
Astrological impact assessment on natures cycles and plant growth
Self sustaining food mechanism for future domed interplanetary space ports

2.8.3 Innovative Marketing Strategies

See 2.12

2.9 PRICING STRATEGY

2.9.1 Price

2.9.2 Credit Policy

2.9.3 Price Comparison

2.10 LOCATION

2.10.1 Geographical Location

Property

Envirofund approached about a government grant to improve native species on land.

Real estate agents have been consulted in Cooktown, Port Douglas and Cairns about suitable properties (see appendix). A plan and requirements has been produced for the community.

Eric Krohn has offered use of his land at Mission Beach to start a community. An envirofund application for $30,000 to assist the Project has been lodged to revegetate his property.

Home Rules near Rossville could be excellent as it has already been set up as a low cost resort and is isolated and in rainforest. The owners are getting old and their business is not profitable at the moment.

John Fielder has a property at Closhey River near Kuranda that may be suitable as he has set it up with organic orchards for rawfooders and he is getting quite old and may have difficulties continuing to manage it. Perhaps some sort of joint venture could be established with him.

Other places are the Daintree but otherwise Julatten, North of Mossman, before Mount Carbine may be most suitable in price, location and climate.

Alan Simpson at Cairns City Council has been contacted and may try to locate land suitable near Cairns, perhaps near Brimstead south of Cairns.

Criterias:-

∑ rainforest

∑ acerage at least 100, preferably 400 (200 hectares).

∑ orchards

∑ houses

∑ resort

∑ health centre

∑ farm equipment

∑ beach

∑ river

∑ isolated

∑ all weather access

∑ airport nearby

2.10.2 Advantages of the Location

Mission Beach

50 acres

Between protected areas

Rainforest or near rainforest

Close to Tully and Mission Beach

Rawfooders already own the land

2.10.3 Disadvantages of the Location

Mission Beach

Too far away

Not isolated enough

Not under control of Trust

No infrastructure

2.11 SALES AND DISTRIBUTION

2.12 ADVERTISING AND PROMOTION

2.12.1 Advertising and Promotion Approach

Promotion

A. Admin

1. Business card to be produced

2. Marketing companies have been consulted and one meeting has been attended

B. Media

1. Rawfood magazines, newsletters and internet sites such as living-foods.com and Living Nutrition Magazine and the Hygienic Community Network. Link to Vegetarianusa.com, healthcreation.net, and transformationinst.com

2. Vegetarian and vegan societies in Australia and world wide - Queensland has already been contacted and said they will advertise for free.

3. Dana Clare has connections to Living Nutrition and the Hygienic Community and will advertise in their magazine.

4. Articles and letters to the editor are being written for magazines (see TIME May) and newspapers in raw foods, health and local media in Cairns.

5. TV and radio stations with a community of health programme will be contacted for interviews.

6. TMMAG.COM ezine will advertise and promote the community and project

C. Academic

JCU and TNQ TAFE will be contacted about seminars, articles, research connections and grants.

∑ Mele’ofa Malola, Nutritionalist and author of The Fruits We Eat, Roma Primary Health Care Unit, St George Health Service, PO Box 602, St George, Qld. 4487.

∑ Australian Centre for Agricultural Research (Bradbury and Holloway 88; Chemical Tropical Root Crops)

∑ University of South Pacific – Bill Aalbersberg

∑ Australian Government Analytical Laboratory

∑ Institute of Applied Science

∑ Secretariat of the Pacific Commission, BP D5 98848 Noumea Cedex, New Caledonia (T.Osborne and Jimaima Tunidou-Schultz, Lifestyle Health Advisor)

∑ Food Research – Infoods

∑ Technical Centre for Agricultural and Rural Co-operation (ACP/EU), Wageningen, Netherlands (funder)

D. Promotion

I. Raw fooders

ß Posters have been displayed in public places and at health providers shops and clinics. Leaflets will be distributed to these places.

ß Rawfooders in Cairns will be informed at a general meeting picnic at the Botanic Gardens. Open days, workshops promoting the idea and rawfoods to be organized with Spiritual Centre.

ß Raw Passion seminars to be affiliated with healthfulivingintl.com

ß Promote at Healthful Living International conference in San Antonio, Texas by speaker Ms Clare o August 8-11, 2002

ß John Fielder cross fertilize with to bring together rawfooders

ß Sapody Brook’s business reciprocal agreements

ß Seventh Day Adventists in Kin Kin and Kyogle connect to about reciprocal advertising and services

ß Form agreements with ‘big names in raw foods’

II. Alternative Health

ß Osho Mevlana and Samaya to form a connection for promotion

ß Breath Connection near Nimbin link up services

ß Affiliate with Findahorn, Scotland

ß Affiliate to Nudist Societies and singles clubs

ß Link to Bundagen ( Carolla’s Body Mind Centering School) and Crystal Waters alternative communities for promotion, advice and investment

ß Link to health centre of Alex in Port Douglas

ß Link to Byron Bay alternative health scene for promotion

III. Yoga

ß Form link with Lyn Thomas, Yoga teacher in Brisbane

ß Yoga, meditation, Buddhist and other spiritual centers will be contacted to promote and liaise with us

ß Liaise with Satyananda Yoga for advertising reciprocal via Gangashwarra

ß Yoga in Daily Life form a relationship with

ß Self-realisation Fellowship of Paramahansa Yogananda to attempt to gain affiliation with and funding

ß Connect to Iyenga Yoga practitioners to promote

ß Develop spiritual connections to Hare Krisna movement of ISKON

ß Link to Gayattri in Melbourne Satyananda

ß Link to Canberra Satyananda

IV. Religious

ß From links to religious and spiritual organisations including Christian churches

V. Environment

1. Canberra Greens and others make links to enviro-centre and assist in political changes

2. Link to permaculture community groups through COEV and others

3. Organic fruit growers community group liaise

VI. Business

ß Connect to health resorts for promotion around Cairns including Angsana Spa Resort in Palm Cove, Debbie Turner

ß Connect to other businesses in Cairns where promotion could be possible including most resorts and hotels

2.12.2 Basis of the Approach

To obtain investors and participants

2.12.3 Outline of Costs

Depends on willingness of others to participate

2.12.4 Competitors’ Advertising and Promotion

Mostly word of mouth or specialist health magazines and Internet sites.

2.13 CUSTOMER RELATIONS

2.13.1 Maintaining Customer Relations

2.13.2 Customer Service Policies

2.13.3 Dealing with Complaints

2.13.4 Terms of Payment

2.14 MARKETING ACTION PLAN

3. PRODUCTION AND OPERATIONS PLAN

3.1 OCCUPATIONAL HEALTH AND SAFETY

3.1.1 Occupational Health and Safety Responsibilities

3.1.2 Current / Potential Hazards

3.1.3 Procedures / Policies

3.1.4 Financial Resources

3.1.5 Human Resource Allocation

3.2 STAFFING AND ORGANISATION

3.2.1 Key Roles

3.3 PLANT AND EQUIPMENT

3.3.1 Description

3.3.2 Equipment Owned

3.3.3 Maintenance

3.4 SERVICES AND PRODUCTION PROCESS

3.4.1 Raw Material and Stock/Service Requirements

3.4.2 Production / Service Schedule

3.4.3 Processes Involved in Production/Services

3.5 MONITORING BUSINESS PERFORMANCE

3.5.1 Monitoring Business Performance

3.5.2 Quality Assurance Mechanisms

4. FINANCIAL PLAN

4.1 PERSONAL FINANCIAL STATEMENTS

4.1.1 Statement of Personal Net Worth (Table 3)

4.1.2 Schedule of Drawings (Personal Cash Flow) (Table 4A and 4B)

4.2 ESTABLISHMENT COSTS AND SOURCES OF FUNDS

4.2.1 Establishment Costs (Table 5A)

4.2.2 Sources of Funds (Table 5B)

4.3 CASH FLOW FORECAST (TABLES 6A AND 6B)

4.3.1 Cash Inflows

4.3.2 Cash Outflows

4.3.3 Assumptions

4.4 BALANCE SHEET

4.4.1 Balance Sheet (Table 7)

4.4.2 Assumptions

4.4.3 Analysis

4.5 PROFIT AND LOSS PROJECTION

4.5.1 Profit and Loss Projection (Table 8A and 8B)

4.5.2 Assumptions

4.5.3 Analysis

4.6 RECORDS FOR YOUR BUSINESS

4.6.1 Essential Recording Documents For Your Business

4.6.2 Specialist Service Required

5. ACTION PLAN - Table 9

6. APPLICANT(S) INFORMATION

6.1 RESUMES

6.1.1 Personal Details

James Travers-Murison was born in the UK. His schooling was at Glamorgan, Trinity then Melbourne Grammar, elite private schools. He was brought up by a mother who taught in schools as a head of department, then as a senior lecturer in education at La Trobe University. She was head of the diploma of education, Dr Molly Travers. His Aunt was senior lecturer in special education at Melbourne University, Dr Pat Long, and his other Aunt was senior lecturer and assistant dean at ANU, Slavic Languages, Margaret Travers. Their mother was a Hawker from South Australia, original settlers and her grandfather was a founding father of South Australia, speaker and treasurer in the parliament, George Hawker, and her mother was the daughter of Sir William Stawell, Chief Justice and Governor of Victoria. James’s father was a professional soldier and officer in the Gordon Highlanders and then the Australian Infantry. He came from the Murison family who had made a fortune in the Jute trade in the 19th Century.

He studied law, psychology [achieving a high distinction in his first year], economics and modern history at Monash University, then did his articles at a well respected law firm in Melbourne, Sly & Weigal now Deacon, Graham James. He then worked at E & Y and KPMG London doing corporate tax consulting. Having had a mystical meeting in a castle with a devotee of Paramahansa Yogananda after a relationship failure, he eventually gave up his job and started using hash, travelled Europe then the Middle East where he became vegetarian and virtually gave up alcohol. He ended up in India for 2 years searching for the meaning of life. Having practised many techniques of yoga, chanting and meditation, living in monasteries and ashrams including Osho, Chenrezig, Siddha, Sivananda, Hare Krisna and Satyananda, he became aware of the importance of integrating the intellect with spiritual practices, music, art, diet and physical movements. Learning holistic massage at a Rainbow Healing Festival near Bristol, UK. in 1992, colourpuncture therepy at Osho Multiversity in Puna, India in 1994 opened his mind to alternative medicine. Primal, Tantra, Breath, Modern Dance, Aikido, Tai Chi courses and classes in Puna have educated him in a multitude of techniques for deconditioning the mind. This gave him an awareness of the incredible potential of the human being, and its ability to free itself unconditionally from all suffering and so ascend to an angelic god state, beyond the conception of the mortal mind. To merge with the Higher Spirit’s light body and so incarnate as both physical and angelic beings.

However he was also made aware of the flaws that arise in large religious organisations. Corruption in the guise of attaining spirituality and manipulation in deconditioning techniques, lack of followup were all prevalent in Puna. Sexual experimentation which was encouraged there led him to despair at the abuse of the sacred nature of the sexual act and its isolation from love and commitment. Part of the deconditioning process encouraged the disregard for obeying authority and acting honestly in society on the grounds that it was manipulating and disempowering us and that spiritual advancement must take precedence. This led James to commit two acts of fraud, which were completely inconsistent with his character. He obtained a false visa to stay longer in the ashram and he withdrew the maximum amount he could obtain on his visa card, purchased travellers cheques, sold them on the black market and claimed them as lost. The money was paid to the ashram in return for courses. In 1996 he repaid Thomas Cook an excess of the amount falsely claimed realising that dishonesty is never justified by the ends, nor the corruption of the other party.

He found some answers in yoga and came back to Australia. He believed that the future lay in alternative lifestyle, however experimentation with marijuana combined with pranayama ultimately led to bad effects.

In 1995 he was introduced to the Gospel of Peace of St John and the Essenes at Pascoe River, Cape York, during enlightened experiences with psychedelics, this led to his brief but frightening incarceration in Cairns Base Hospital’s psychiatric ward. His crime was communing with nature naked in the bush in one of the most remote and inaccessible national parks in the world, Jardine NP. He was sectioned [for observation] under the Mental Health Act in 1995 despite protesting that it was a breach of human rights. Using his legal skills he avoided being drugged. He was released after 48 hours [the decision being that he was not psychotic], however there is no doubt he was in a confused state. Something of his spirit died after that experience, but he gave up all drugs and alcohol, nevertheless his condition developed into depression and possibly a mild form of schizophrenia. He realised then that we do not live in a free society, but a façade of democracy thinly hiding a totalitarian state; a two party dictatorship that has its agenda subliminally controlled by scientific technical evolution to silicon life with a population sedated and controlled through the machinations of the communications, robotics, pharmaceutical and medical industry. An industry not based on health, but keeping people disempowered and subservient to a system of cruelty and fear having its base in animal testing and ultimately medical experimentation through using artificially manufactured chemicals on humans followed by genetic engineering and then cybernetics to improve the species then replace it with robots.

In 1996 he worked voluntarily in Community TV for Optus and Channel 31 and produced a documentary on the Wilderness Society and was working on another on the Torres Strait Island women. He stayed with alleged breatharian and Sia Baba devotee Hillarion at Ravenshoe. As an amateur naturalist photographer and artist, James painted in India and Cape York, also in Melbourne his home town. He realised the dimensions of nature can never be fully captured by man. In 1997 started writing his autobiography, a satirical sci-fi mystery and a film on JC and Tibetan Buddhism; he did a diploma in Journalism, wrote an independent report on aboriginal alcoholism and government negligence in Cape York, which he considered turning into a Masters of Law. He freelanced on social and environmental issues such as logging at Goolengook, human rights abuses in Kashmir and Vietnam. He also wrote poetry. In 1998 he met Michelle McKann and attempted to start a national intelligent person’s gloss magazine, “T-M”. When this fell through he moved into the Siddha Yoga ashram in Fitzroy in 1999. However when he attempted to get involved with management and questioned the operation of the ashram he was asked to leave.

After this he came across Viktoras Kulvinskas’ Planetary Healers Manual and then the Essene Church of Christ and went on a three month rawfood fast visiting rawfood experts such as Zalan in Daylesford. At the Retreat near Kyogle he witnessed terminal cancer patients being cured by Rawfoods, juices and enemas. He then visited fruitarian Rene Beresford in Cairns and the inimitable John Fielder at Clohsey River. However he heard and met people there who had had bad experiences living long term on rawfoods – teeth rotting, allergic reactions - and he found Fielder’s behaviour erratic and gave the diet up personally feeling ungrounded and lacking energy. Going on Rawfood fasts since then, whether for a day or a couple of weeks, he has seen the effects on the body, mind and spirit of Rawfood diets, and its uplifting effect on the soul.

He started an Ezine based on the earlier magazine with government assistance under NEIS. Doing a small business management certificate for the business plan of www.TMMAG.COM ultimately the government lacked the foresight to see its potential. He went ahead alone producing a prototype on the Internet while doing work experience briefly at Canberra Times and in 2001 he started a diploma of education at UC teaching Social Sciences, however he quickly realised the system of teaching children was so entrenched in a retrogressive value system it would be almost impossible to change from within. He realised a completely new system of education was required based on a rawfood diet, yoga and spiritual awareness – a prototype system that would allow all children to become geniuses and enlightened entities to lead humanity out of its industrialised robotic compartmentalised darkness. He has been on committees to help East Timor and create the ROCKS, an ecologically sustainable community centre in Canberra, as well as developing self-organisation at the Co-op.

In 2002 he went raw again and stayed with rawfood yogini Gangashwara, rawfood author of Ecoeating Sapody Brook, Natural Hygenist Dana Clare, Neil Skilbeck founder of the college of Myropractics and lived with Rene Beresford for 6 weeks. However again finding problems with lack of energy, he reduced to 90% raw. Doing 10 classes of Ashtanga yoga a week, and trying to set up a rawfood community and an ezine under another NEIS scheme, burnt out he headed back to India via Sri Lanka. Visiting Sia Baba, Sivananda ashram, Auroville, Bohdgaya, Mother Teresa’s centres, he left frustrated. Arriving in WA in 2003 he backpacked to NT and lived in Darwin beginning work on an alternative Communist Manifesto to Marx. Trying out tour guiding at Uluru, he went to Tasmania and did the overland trail.

2004 he requalified as a secondary teacher in the Catholic University doing teaching rounds at his old school. Disappointed with the course and Catholicism he headed to NZ, almost went raw again, fasted and had interesting spiritual experiences with Tibetan Buddhists, Gentle Earth, Satyananda, and tramping for many days in the mountains. But he realised nature as beautiful and powerful as it is, is not the answer to man’s dilemma. After staying with Matreya he returned to Australia trying to reconnect with Osho. But it was not to be. Instead he almost went insane around Brisbane. Finally getting restalyne injections in his expression lines which caused a massive allergic reaction and intense spinal pain. He returned to Melbourne exhausted, but soon began trying to heal his schizophrenic brother through yoga and intense exercise. Got a job teaching in Biloela, but was forced to resign when he confronted the school about its treatment of students. He went back to India in late 2005. But again after 6 months could not find the answers and instead became very sick in Rishikesh and again ended up in a Christian ashram. He left for the California, came across 12 Tribes then Ananda, but was forced out of both places. He tried to connect with River Canyon rawfooders, but was rejected there. Despondent and broke he returned to Melbourne. Currently at 51 Campbell he is putting together his next foray into this corrupted creation in the hope that someone somewhere will help.

6.1.2 Summary of Skills and Experience

Alternative environmental and health research and business skills relevant to Project Eden –

1. Knowledge of international community environmental reduction strategies in transport, land use, industry by stakeholder groups which may have application to Project Eden’s development projects involving finance and design of ecological sustainability and environmental care.

I lived on an alternative energy communities where I operated the solar cell power system at Pasco River Community and assisted in fitting a solar device at Bundagen Community. I have planted trees for environmental plantation programmes at the Rainforest River Retreat. I worked in horticulture and permiculture on organic farms and ashrams. In 1996 I attempted to break into television media working for OPTUS Community Cable TV producing short news documentaries on environmental and social issues such as the Wilderness Society and TSI women. I also did volunteer work and gave legal advice to various charities. I was a member, volunteer and gave advice at general and committee meetings on environmental strategies and organisation in The Wilderness Society.

I have debated in Rostrum the pro argument for greenhouse gas emission

reduction. I have done research, fund raising, letter drops, demonstrating, attending the 1997 World Greenhouse Gas Emission Reduction Rally with a Canadian counterpart and a Melbourne University Constitutional Law lecturer.

In 1998 I had an external telesales and customer service contract with Salmat, who were selling enviro-friendly electricity. I had to educate myself in the reasons for and methods of producing Green electricity. This also involved an understanding of Greenhouse emissions restrictions as formulated by the Kyoto protocol and adopted under the National Greenhouse Response Strategy. This involved persuading members of a large electricity company to pay an increased levy to subsidise for instance a methane generating pig farm, or a land filled garbage dump with side-winding vents to collect hydrocarbons, or research into Germanium based solar cells.

I am still looking at an investment project for a rotastretch freeform machine, which will enable low cost, lightweight, high strength molded parts for vehicles, which can be produced with considerably less energy and will reduce vehicle weight, fuel and

carbon emissions. I also have had a close relationship with the inventor of another project to produce an artificial intelligently driven mining vehicle, which will improve safety and may indirectly reduce greenhouse gas emissions. I connected to a German engineering Consultancy. The owner produced a close to zero pollution emission chemical plant for a major multinational.

In 2002 I was involved with the ACT Greens and have acted as Secretary for The Ecological Sustainability Sub-Commitee of the ACT ROCKS development building community project located in Civic, Canberra. A project that intends to be a world leader in sustainable environmental buildings for the community. This committee memorandum covered areas we were assessing –

"1. site plan - assess after consult with community groups follow sun path in angling buildings max solar heating winter, minimise summer

1a. building - underground considered, issues of water table, cost - benefits thermal mass and insulation, aesthetics - blend in with nature, innovative prototype cutting edge futuristic technology of sustainability world first;

1b. structure shape - dome shape

2. construct with thermal mass ie. rammed earth roof earth covering with plant mass reduce storm water, allow veg garden, act as thermal mass/insulation

3. energy - solar not wind. Dual energy systems co-variant ie. aircon and heating recycling. Thermal mass in construction.

4. water - recycle heating-cooling system, underground tanks, sewerage recycled and used for energy source or purified for roof garden, storm water rain catchment on roof garden."

In 2002 I first attempted Project Eden in Cairns – the concept was for a environmental conservation centre in which techniques would be taught and used to promote ecological sustainability in the local community – organic fruit orchards, vegetable gardens following permaculture methods. Alternative energy sources would be promoted such as solar, wind and wave generators of power. Low energy devices and EPA low noise producing machines using and emitting minimum pollutants would be encouraged and possibly developed. Solar vehicles, electric mowers, etc. Building and design would be incorporating natural fibres and climate merging into the rainforest greenery and beachfront.

I spent time in Auroville in India in 2003 and 2006 looking at alternative sustainable energy development including attending conferences on the future of that community. I met and stayed at a development there in communal vegan and rawfood living.

2. Knowledge of alternative health systems and scientific research with the skills to create a prototype preventative disease medical community.

I attempted to start a health retreat near Cairns in 2002 which is the basis of this current project. A preliminary business plan was produced, with the assistance of NEIS covering the basic idea, sketches, preliminary market and scientific research on the viability of rawfood’s healing effects and consumer demand. I spent time with Australia’s top experts living, learning and participating in their retreat centres. The rawfood’s community was planned in harmony with nature in the rainforest of deep north Tropical Queensland in Australia.

A healing and teaching centre would be included based on alternative healing techniques. A research school would be established which would use state of the art hi-tech scientific research methods supported by government grants, JCU university research faculties into bio-molecular, biochemical, genetics, metabolism enzyme action, endocrinology, and nutrition effects of raw food diet and curing of degenerative diseases, statistically analysed and case controlled. I educated myself on the scientific research on cooking food and reviewed biochemist Ian Murray’s book on the above with his assistance.

Funds are still being sought to continue this charitable venture.

At all times in my business I was independently responsible for this high level of output and accountable for the quality, timeliness, confidentiality and customer satisfaction.

3. A knowledge and understanding of Project Eden’s alternative health practices and research goals. Also a commitment to Participative Management, Workplace Diversity and Occupational Health and Safety principles and practices, together with a commitment to their application across Project Eden Australia Charitable Trust.

In running Enligtenart Freelance Photojournalism and TMMAG.COM (affiliated to the Australian College of Journalism and Australian News Syndicate) my own private business, I started various workplace practices, which expanded my staff’s abilities and health. My appreciation of implementing these practices should pay dividends in any corporate department I join. Skills such as employing staff, all client contact, purchasing and furnishing office equipment and choosing premises, where ergonomics, economy and spinal health were considered of vital importance.

I have also taught stress relaxation therapies to individuals and groups which I learned at the Osho Community. I have taught Sivananda Yoga at Osho Samaya and been involved in organising and assisting in meditation retreats, as well as general administration and designing their website. Having practised many techniques of yoga, chanting and meditation, living in monasteries and ashrams including Osho, Chenrezig, Siddha, Sivananda, Hare Krisna and Satyananda, I became aware of the importance of integrating the intellect with spiritual practices, music, art, diet and physical movements. Learning holistic massage at a Rainbow Healing Festival near Bristol, UK. in 1992, colourpuncture therepy at Osho Multiversity in Puna, India in 1994 opened my mind to alternative medicine. Hypnotherapy, Kiniosology, Rebalancing, Primal, Tantra, Breath, Modern Dance, Aikido, Tai Chi courses and classes over two years in Puna have educated me in a multitude of techniques for deconditioning the mind.

Personal attributes of innovation and focus on delivery with an appreciation of key human resource service management policies and reforms, such as Workplace Diversity, Employee Participation, financial management and OH&S.

Alternative business health stress therapies including yoga, meditation and rawfood/veganism/macrobiotic diet were incorporated in my business. I implemented a democratic procedure for consultation and participation in work procedures through regular staff meetings and a social agenda. Computerising the business (calendar, planning, accounts, tax, sales, advertising, files and file management), was done in a manner to ensure greatest efficiency and concern to improve and maintain good health through lessening stress generated in attempting to obtain and deal with information. In all these situations it was necessary to adapt to and implement change, as well as monitor and maintain my own standing and that of my staff. There was a large increase in productivity as a result of these innovations being implemented. Prior to this I believe RMIT business and law studies adopted a meditation and yoga room partly as a result of my inspiration.

As a volunteer solicitor at a community legal centre in Cairns, East Bentleigh, and then Fitzroy, I had direct client contact, dealing with problem clients and coordinating with reception in a small team environment where EEO and OH&S were highly regarded in a multicultural racially unprejudiced work place.

This exemplifies my commitment to customer and employee health.

Financial, legal and business planning skills to promote and run Project Eden

Criteria 1:

A demonstrated ability to use technology to generate identify and follow through ideas and opportunities, produce business plans for multi million dollar ethical ventures and manage the Project Eden charitable Trust where negotiation with diverse groups is essential and media promotional skills vital.

I endeavour to use the latest technology to stay ahead. Early in 2003 I was training to be a sales representative for Optus Communications Business. This included selling mobile phones and so I am trained in telecommunications. Apart from this I have owned many mobiles, Mitsubishi, Siemens, Motorola Timeport, all of which were stolen. Now I have a Nokia and Motorola V3Razr. I used voice recognition, computer synchronisation with Outlook, WAP, handsfree and am familiar with methods to send emails and connect to the internet via infrared and bluetooth using my Palm M100, IIIc and Tungsten E2. I wrote a book using a bluetooth keyboard connected to the Palm. I am familiar with password systems, imie numbers, sim cards and locks, etc. I owned a laptop and currently use a G5 iMac desktop. The use of computer organisers to ensure the most efficient management of a business is of highest priority to me.

I completed a Small Business Management Certificate IV in 2000 at Qskills involving the development of an Internet Ezine through building a business plan. I have direct experience in managing consultancies and developing project strategies from concept to implementation. Prior to this as part of my business, Enligtenart, I produced an 120 page business plan for a national current affairs magazine which was to incorporate social and environmental issues including accountability of businesses and government. This was of a highly confidential nature, therefore it was necessary that potential investors and service providers signed a confidentiality agreement. It involved negotiating with some of Australia’s best journalists, art directors and editors, obtaining quotations from service providers such as printers, distributors and graphic designers.

It was planned to also sell it on the Internet [which began in Oct 2001 as http://TMMAG.COM , the first edition was at this site, which is now suspended]. There were intense and high level negotiations with potential investors, who represented large corporations. This involved making presentations, explaining financial issues, doing market research, advertising and preparing detailed financial forecasts, particularly cashflow. This exposure to the media and advertising world has given me an understanding of investment processes and methods, in particular assessing the viability of a high risk project based on market research and industry confidence. This included quantitative analysis of ABS statistics. I had to train my personal assistant in these tasks, which included mock meetings and brainstorming as well as all technical knowledge.

The magazines scope was as follows:

a. The ethics of the magazine were considered a vital part. There was to be no advertising of alcohol, tobacco, or enterprises or corporations acting in an overtly unethical manner towards the environment.

b. The magazine was to support the direct election of an Australian President with limited executive powers in an Australian Republic, an amended Constitution containing a Bill of Rights and a Treaty with indigenous people.

c. Investors in this project were to have a reputation for ethically produced products, particularly in relation to prevention of animal cruelty caused by testing products.

d. To give you an idea of the scale and complexity of the operation (which was to employ directly approximately 20 staff) and in order to ensure the credibility and viability of this venture the Finance section of the business plan provided a 'lowest return on investment' scenario. This assumed sales of only 35% increasing to 45% of print-run by year-end. Below is the breakdown of return on investment as covered in those pages: -

If we expand into PAC-RIM: Return on maximum investment of $3.4M will be $2.7M per annum by the third year. Average amount to be borrowed for about 20 months is $2.5M.

If we remain in Australia: Investors profit each year $0.44M to be earned by the third year. Average amount to be borrowed over the 44 months will be $1.4M (maximum amount borrowed $2.7M). Therefore return on average investment is approximately 31%pa; plus all capital is repaid within 4 years. Also based upon a 40% profit share.

This means I can manage contracts, including a commercial publishing contract. I can also investigate, analyse and report on, for example, financial expenditure; asset acquisition, maintenance and user support; and electronic and paper publishing initiatives. I have the hands on experience to provide advice to senior management. I can research and prepare a range of written materials, liaise extensively with senior members of the business community, deliver training and supervise staff.

I have always actively sought career development and training, even if it has taken a tangent, for instance doing the Swinburne Small Business Accounts Course and the Qskills Small Business Management Certificate IV has given me experience in handling accounts and finance, which has allowed me to provide better and more cost effective customer service.

When managing my own business I had to consistently be concerned about the highest possible customer service especially when negotiating all business finances including private funding, bank loans, credit facilities and government grants and schemes. These included many diverse groups:-

1. negotiating contracts with indigenous peoples' Luxury Resort in Queensland for a charitable painting exhibition to help indigenous 'Special Children'.

2. negotiating film/video documentary contracts with TSI media and grants with TSI council, and museums both here and overseas on saving Indigenous culture and re-enacting the voyage of pioneer anthropologist Alfred Cort Haddon.

3. preparing contracts for government grants in relation to 1) a video business, and 2) journalism and photography, and advertising business.

4. negotiating with a large petroleum multinational and their advertising agency for an environmental advertising campaign for Cape York.

5. negotiating with Cast n'Crew film contract, which included the initial writing of the script and interviewing film crew and purchasing equipment for a film covering mining and indigenous health and cultural issues (see addenda).

6. applying for Australia Film Council grant for a film written about an indigenous member of the stolen generation with a cultural and religious theme (see addenda).

7. advertising my business in paper, internet, etc.

Criteria 2.

Demonstrated ability to promote Project Eden through research, writing and sub-editing high quality articles, reports and copy for various media and corporations including environmental, human rights and health matters, quickly and efficiently. And an ability to provide high quality advice and analysis on government and corporate issues including medical and health research that impact Australia and would form the basis for Project Eden’s scientific research centre, including a demonstrated ability to communicate sensitively.

I have worked as a journalist at the newsdesk at the Canberra Times publishing many articles on law, health and public interest issues – samples of which can be provided. Recently in my own business I have carried out writing, editing and policy research in relation to many freelance articles and for TMMAG. I sub edited articles sent to TMMAG mostly dealing with tourism.

I wrote travel articles and stories that covered the diving industry in Cairns and the Whitsundays. Issues such as work place relations, safety and training for divemasters was covered. Employers, employees, union officials, government and Senator McMillan were interviewed. Also stories giving information on how to dive I have written.

I have written Consumer Affairs articles, such as a fraud article on singles dating agencies and legal remedies as well as practical means to avoid being cheated, which involved interviews with agency managers, consumer affairs and police.

An article commending John Howard’s policies on free trade as a better alternative to international aid was published on-line in COEV. Others on constitutional reform and an appropriate Republican model protecting Crown powers and another on the failure of Clinton to take the peace initiative so stimulating terrorism against the US were published in tmmag.com.

One article that may become a book, looked at the implications of the RFA policy and ecological sustainability of logging areas of national significance in Goolengook, East Gippsland. An investigation involving researching and interviewing environment groups, Environmental Defenders Office, DNRE officials, scientists, University professors and the Minister. Contract law implications implying terms due to long usage on the government were considered. As a journalist I have worked on many areas of controversy, as I have outlined in answering the other criteria below. This broad spectrum of knowledge has given me an awareness of issues of National Significance and cultural heritage, particularly in the context of delicate issues that directly affect whether ethically and environmentally progressive countries will invest in Australia, such as European Union, Japan, Canada and the United States.

My knowledge of the timber industry and the necessity to act with environmental decorum and self-respect to encourage international investors as well as my connections with the Victorian DNRE and Ministers has placed me in ideal situations to look at government policy and administration of this policy. The spin off of this may be attracting foreign investment in hardwoods through a new form of synthetic hybrid hardwood, which would save ‘old growth’ forest and reduce greenhouse gas emissions and could have application in developing countries. I have connections with people in this operation known as ‘hybrid Australis’, which involved forest sustainability issues as a potential Kyoto forest – carbon sink. This project involved the United Nations.

I also investigated TSI health issues and quarantine talking to department heads and media representatives of CSIRO and Customs, as well as interviewing locals and small businesses on the islands. Quarantine policy and reform of quarantine practices with PNG were discussed to provide an immediate source of fresh fruit and vegetables safely to TSI.

I do have direct experience in production of a human rights report delivered to Commonwealth and State governments (the subject of a possible Masters thesis), furthermore I can demonstrate a capacity to deal with complex areas of the law, economics and tax finance and interpret them. Much of my time was spent reducing complex legislation and accounting information to simple english comprehendible by a layman. I also, through my media experience have dealt with issues of policy and in business have dealt with resource management including co-ordinating projects.

I have a very good appreciation of developing world social, economic, health and cultural issues, particularly in relation to government assisted projects and human rights. I lived on and around indigenous communities in TSI and Cape York for 6 months.

In Enligtenart I was entirely responsible for work output and I worked unbiased and independently to any organisation. My business prepared an Independent Human Rights study (75 pages) on alcohol abuse in Indigenous Communities which was sent to the Federal, Queensland and Northern Territory Ministers of Aboriginal & TSI Affairs or their equivalent involving international and constitutional legal issues, policy and reform under the Racial Discrimination Act and United Nations Convention on the Rights of the Child. There was consultation with a QC, a Professor of Law, ATSIC’s human rights lawyer and Ministerial advisors. Negligence in Tort by the government was analysed in depth. As part of the alcohol report Senate Committees, Hansard and parliamentary debate were researched to determine an interpretation of Special Measures under the RDA.There was personal field research and in depth analysis of health statistics and proposals and analysis of substitute methodologies to collect data in order to assess programme successes. An article relating to this was published in CCH Equal Opportunity Law newsletter in 2000. Another article was published in the now defunct TMMAG.COM at http://www.tmmag.com/lockhart.html . It has been acknowledged by the Queensland Government as influencing the creation of the Fitzgerald Royal Commission in Cape York. This included an in depth analysis of public authority negligence in Tort and considered whether the RDA commissioner may be liable. This may become a Masters thesis which I was applying to JCU for through Malcolm Barrett, who I have spoken to in depth on this possibility (see appendix 1 and 3).

It was particularly noted, the lack of consultation with indigenous peoples, in formulating, assessing and implementing the results of most surveys (see Sherry Saggers and Dennis Gray Dealing with Alcohol, Camb. Uni. Press 1998). My report in some respects was no exception, bar the fact that apart from the field work, I attempted to attain indigenous assistance and it was very infrequently acted upon and this only with minimal interest and co-operation.

Criteria 3.

a) Demonstrated ability to run Project Eden as a charitable business and work in areas such as promotions, marketing, finance, grants and sales with external agencies who perform key roles in projects on an ongoing basis including dealing with political parties who may be willing to support this charity.

I started up a business in Canberra then Cairns that produced the internet magazine or intelligent person’s ezine called tmmag.com which covered social, environmental and political reform issues, tourism, alternative health and satirical literature. I taught myself webdesigning, internet marketing, business plan writing. I did a small business management course through NEIS. I computerised the business using Outlook, synchronised with Palm organisers, used MYOB and Quicken for the accounts and GST. I approached large and small ISPs to sell the ezine as content for their web portals. Media advertising and presentations to potential clients of the ezine was vital. Market research analysis was designed and conducted. Banner layouts and promotional articles were written for clients. A first edition was produced with extensive photography. Financial reasons caused the closure of this business. Hours were long and irregular.

TMMAG.COM internet magazine which I ran made connections to the Cairns tourist industry which have developed my skills in relation to marketing an enterprise, seeking investment and negotiating projects with the private sector, including the Cairns Regional Economic Development Corporation, Cairns Connect.com, PDIS, and community art and writing groups such as Arts Nexus, Jute and others.

I have been extensively connected to non-governmental organisations. I assisted in charity work and with lobby groups, Joshua Tree Promotions, Special Kids, The Wilderness Society, Here for Life, Animal Liberation and Chose Cruelty Free, such as raising funds, and by giving tax and legal advice under the Equal Opportunities Act. I am experienced in dealing with difficult people and extremists through conciliation processes.

I have the ability to liaise effectively with stakeholders, particularly in relation to local government projects. I discussed the Report on indigenous alcoholism referred to in Criteria Two with community council clerk, ATSIC lawyers and Ministerial advisors as well as the ombudsman, liquor licensing authority, Professors of Law and a QC.

As part of my business in Melbourne I negotiated for community grants from local councils in relation to charitable photography exhibitions for schools, for instance one on rural indigenous village life in India that I had stayed at and was trying to assist through ‘Save the Children’ to help educate primary schoolchildren. This required me to liase extensively with government officials and attend council meetings, as well as complete and provide extensive documentation and forms.

I also made all contract and client negotiation in a small venture I made in the import/export business to help stimulate the local economy. Artefacts, paintings and handicrafts from Nepal, paper Mache and silk carpets from Kashmir, and silk and gems from India, which involved negotiating with antique merchants and artisans, attaining permission from the Nepal Bureau of Antiquities, handling air cargo in Nepal, customs in Australia, then Antique dealers and auctioneers. A contribution of profit went to missionaries doing international aid work. These plus numerous other projects required impeccable customer service and an ability to develop and maintain relations within and external to the business.

My business also was involved in selling my photography and artwork to law and other professional firms. Clients were contacted by phone and appointments made and deals negotiated. Excellence in sales service and management of these clients was required to gain entry into this niche prestige art place of the market. A database based on Outlook MS was developed and advertising brochures with scanned photography were emailed.

While in KPMG London, working as a Corporate tax consultant (senior) I had to ensure good relations with my clients who were industry leaders such as EFCO (U.S.), IHG/Beeson group, Howmedica., Colonia/Baltica UK Insur. group, Assitalia Insur. UK, and Oriflame Group. Some of these corporations are major international investors, and I had to understand their industry goals and policies, and develop solid partnerships with their internal accountants and managers. I had to talk to and meet these clients and supervise and manage staff to enable the revision of their tax computations.

In KPMG dealing with international arrangements for US companies paying tax on operations in the UK I had to talk to executives in America, where the highest standard of customer etiquette was required and immediate unprepared answers had to be given to, for instance, complex issues relating to depreciation of steel pipelines.

I have volunteered for the ACTGreens and the Australian Democrats doing campaign support work and promoting their organisation at University Orientation weeks and at Polling Booths, as well as attending General Meetings and reviewing/suggesting new policy. I now have serious reservations about these parties, though in principle agree with many of their general policies, but not the implementation and fine detail which in my opinion has not been properly considered. I was never a member of these parties.

b) A demonstrated awareness of a rawfood spiritual community development processes as they apply to diverse communities.

In 2002 I attempted to procure capital and investment for a health retreat based on the rawfoods diet, nudism and yoga. Scientific research supported by JCU was planned and preliminary research was conducted. Market study of potential clients and competitors was conducted. A preliminary business plan was produced and alternative health specialists, government and universities were approached for assistance. A basic design and sketches were produced of the premises, which was to be in remote rainforest. Potential land sites were located and discussions were entered into with the Envirofund and local council. Several meetings with interested parties were held. The Queensland Premiers department was sent a plan and as a result the Cairns Regional Economic Development Corporation became involved and NEIS. The project is currently on hold until funds for an in depth business plan can be obtained. The entire venture is estimated to cost in excess of $10 million. The venture is to be charitable.

Experience in overseas development work and knowledge or experience of the indigenous non-government development sector in Australia in order to promote Project Eden overseas and to indigenous people living near Cairns.

I lived in and close to Aboriginal and TSI Communities in Cape York and TS for 6 months, in particular Lockhart River and attempted to learn some of the language. I was also involved in discussions with the communities, council clerks, churches and government departments on alcoholism, native title, self-management and education. Issues such as women’s refuges, CDP, health and diet awareness, medical facilities, interaction with the local white community, eco-tourism, enterprises, purchase of leaseholds, and bilingual teaching were assessed.

I was producing, interviewing, writing, filming and editing a documentary for Optus community TV cable on social problems for TSI women divorced from European men. This expanded my appreciation for minority groups. I have also travelled extensively in the developing world and in Europe. In my Bachelor of Arts I studied Psychology attaining a high distinction and Modern Vietnamese and Chinese History attaining good credits, which has reinforced my skills in dealing with a diverse background of people. This has been invaluable in assisting me in business dealings and finding common ground between indigenous and foreign groups.

All these skills have assisted me in developing an awareness of the community development processes as they apply to diverse indigenous communities, Government and Private Sector clients.

In 2002 I was involved with the Canberra-Dili city friendship committee. This project involving the Chief Minister of the ACT and Chaired by ACT MLA Kerrie Tucker is endeavouring to provide grassroots community support to East Timor. I was asked to be involved with the sub-committee drafting a report to the ACT Government on funding and implementing this project.

I studied French for five years and German and Latin for two years. I have spent several months in France, Spain, Egypt and have been to many countries in the world. In two years in India I learnt basic Hindustani and know some Sanskrit. I am very much at ease with the indigenous Asian culture and way of life. I also know a few words of Japanese.

Criteria 4.

A demonstrated ability to operate in an emerging unmapped environment and respond rapidly to changing circumstances given Project Eden is a unique venture and world first experiment in medical health by showing investors and donors -

a) A demonstrated capacity to conduct legal and policy research relevant to encouraging investment in Project Eden, give sound advice on questions of law and tax, practice and policy and undertake administrative tasks. The capacity to interpret legislation, draft simple guides to statutory instruments and other documents relevant to creating and maintaining Project Eden, write long or short articles whether publicity or research on diverse issues and give high level advice to senior people in financial institutions, government and universities.

The report already completed on alcohol abuse demonstrates (through an analysis of the legal implications of human rights breaches and special measures under the RDA being negligently implemented) that I have sufficient research skills to undertake a Masters by research in Law, ipso facto an unchartered area.

I studied econometrics and accounting at Monash University. Apart from giving advice and researching law as a solicitor, while working at Ernst & Whinney (now Ernst & Young) as a Corporate tax consultant my responsibilities included giving advice, on CGT, rollovers, interest, dividends, fringe benefits, S.25, deduction and depreciation expenses. This often resulted in discussions with the department head, senior managers and partners. This necessitated an understanding of complex and highly technical legislation, economic concepts and policy and communicating these concepts to stakeholders.

Main achievements:

•writing sections of primary production tax manual, re income averaging, land degradation, water storage, repairs, lease vs. buy,

•IPS White paper advice on US position on formula's to assess transfer pricing

•S100A and Crimes Tax Offences Act advice on professional liability in transferring losses in a group

•SUPER preservation funds taxability

•McDonnell Douglas Joint Venture tax structure

•CGT vs S.25 Paccor capital lease and sale arrangements whether deemed a business

In KPMG I was required at monthly meetings of the entire Department to present explanations together with latest updates in complex legislative changes.

As a Solicitor of the Supreme Court of Victoria I have conducted and performed letters of advice, negotiations, pre-trial conferences, callovers, chamber summons, adjournment hearings, research, instructing counsel, drafting answers to interrogatories, affidavits, defences, counter-claims for bankruptcy petitions, liquidations, property fraud, defamation, copyright, medical negligence, personal injuries, debts, unfair dismissal, and acting as an agent for other solicitors. Leo Cussens Short Courses in Tax, Company and Civil Procedure Law have enhanced my practical awareness of court room tactics. I have later used these methods in business operations.

In 2001 I recommenced legal work briefly for private clients relating to the small claims tribunal, including representing a person in the family court using video link between Townsville and Cairns.

b) A demonstrated ability to deal with finances in particular tax issues in relation to investment into Project Eden, showing adaptability, innovativeness, sound judgement and effectiveness to deal with multiple tasks under varying workload and time pressures

I was in a team in KPMG whose tasks involved transferring group losses within company structures including drafting formula agreements for ACT group relief and carryback claims, and DTR, for a major investment group. I supervised drafting these agreements and co-ordinating deadlines and prioritising arrangements with clients and the Tax office. This entailed strict timetabling to meet compliance deadlines. Priorities and budget targets had to be set to win and keep clients. Initiative was required when clients' demands conflicted with prior instructions and this often occurred when clients were planning structural changes to their groups.

Preparing bills, justifying them to senior managers and recording in 6 minute blocks time spent on a client was required. I had to balance working full time with studying The Association of Taxation Income Institute exams (U.K.) and this required precise time management and maximum utilisation of exam preparation methods.

I have given capital gains tax advice on share transfers, property transactions, rollover relief, rebasing, including intra-group transactions. Often I was under considerable pressure to complete many tasks and give complex advice. Some of my best work was produced at these times. I had to have a good grasp of tax legislation to understand the context of these transactions and the motivating force behind these corporations’ tax policies

Criteria 5.

Basic sound knowledge of law, or the ability to quickly acquire a sound knowledge of, relevant legislation and procedures for Project Eden together with a demonstrated ability to interpret, analyse and implement policy and a capacity to contribute to policy development and represent Project Eden as an advocate.

Sound ability in the analysis, formulation, implementation and review of policy, program and/or resource management matters, as appropriate.

As owner of TMMAG.COM I educated myself in publishing law, especially in relation to defamation actions and the public interest. I also wrote contracts in relation to employment contracts, contracts with clients advertising and using TMMAG.COM and in particular protecting copyright based on CNNs internet site’s contracts.

I studied Company and International Law, achieved good credits in Criminal, Property and Trust law, and a distinction in Tax at University and found them challenging subjects. So I would not foresee any difficulties in my comprehension of the issues involved with commercial legal advice as I have consolidated a team in analysing legal resource information for the Human Rights report and in tmmag.com through extensive business planning including analysing outputs, funding capabilities and development programmes.

Financial research, maintaining compliance with statutory law and regulations and the impact of Government policy are areas where I have expertise. This would especially be the case where complex negotiations and legal documentation follows or is in tandem with a company policy decision. For instance I did drafting of commercial leases and checking provisions according to client's instructions. I have prepared commercial loans, mortgages, guarantees, promissory notes and letters of credit, including assisting in Bond Corp Gold 300 million dollar loan. This required an understanding of the investment banking sector and corporate economic policy as well as legislation.

I have done research and given policy and legal advice on employment and industrial law. I was in charge of property conveyancing and settlements of the Anglican Church Melbourne, executives and wealthy client's personal residences. I have also prepared and submitted trade mark applications and objections, and liquor licence applications. I handled, reporting directly to the head of property department a probate matter for an executor's commission. This involved extensive complex documentation covering a span of fifty years and preparation of Supreme Court affidavits and ancillary documentation.

As a solicitor I entirely managed the case and represented the manager of legal services National Mutual in an unfair dismissal tribunal proceeding involving sexual harassment, which succeeded in increasing the client's package from nothing to a lump sum tax deductible two months salary. At university I achieved high credits in Constitutional law and credits in Moot Court and Trial Practice and Advocacy. I have been accepted for a Masters of Law and was applying for a Masters of Law at JCU in relation to RDA, negligence and indigenous issues. I personally prepared the brief and instructed the barrister in court in a medical negligence action involving Queens’ Counsels.

I did conveyancing, litigation in personal injuries, workers compensation and commercial law at a friend’s law firm Lennon Settle in 1999.

As a volunteer community lawyer from 1996 to 1999, I educated members of the public in consumer rights, equal opportunities, contract, family, criminal and employment law. The Community Legal Centre work was mostly petty civil matters that were negotiated to a stage of settlement before needing to go to court or self-help advice that was given to the client to represent themselves or attain counsel. I have attended some court hearings but only as an observer. I extensively investigated going to the Bar in 2002 re-familiarising myself with court procedure and evidence law and was accepted for the Bar Readers course in Melbourne to read with Mark Robins.

Criteria 6.

Ability to present seminars to promote Project Eden because of a background in journalism and adult education, training and advocacy experience.

I travelled the world and slowly developed a social conscience. During 1993 in India I taught refugee Tibetan nuns English, and inspired by a famous English Vietnam war photographer whilst in Kashmir, attempted to become a freelance journalist and writer, reporting and interviewing undercover militant freedom fighters. I worked in the Canberra Times as a news reporter in 2000 and learned the basic skills of drafting and editing short print copy and objective reporting. I completed a Diploma in Journalism 1996-97, followed by part of a Holmesglen Professional Writing Diploma in 1998. In these courses I learned the art of writing and simple communication. In India I taught refugee indigenous Tibetan nuns english. I have assisted in writing and communication workshops and courses. I taught human rights policy to my staff and liaised with academics, government and business in relation to journalist articles and a magazine I attempted to set up covering human and social rights issues.

I educated groups of developing writers, school students, social workers, public servants and lawyers in human rights issues in relation to indigenous abuse and legal remedies both in domestic and international law. This was conducted at an individual, seminar and lecture level at Lake Ginnandarra College and elsewhere in 2001 when I started a Diploma in Education specialising in SOSE or social sciences. As a volunteer community lawyer I educated members of the public in consumer rights, equal opportunities, contract and employment law. I prepared curriculum resources for interactive lesson planning with the Internet on Ancient Greek Democracy also at Lake Ginnandarra College. I have given Seminars at University of Canberra on web design and the Internet as an educational resource. I completed this diploma in 2004 at Australian Catholic University and taught very briefly at Biloela High School in 2005 - legal studies year 11, business core theory year 11 and maths year 8 and 9. I visited alternative schools in New Zealand, Australia, India and USA in 2005-6 with a view to starting a school based on a yoga system.

I also negotiated with the Department of Education, Distant Learning in North Queensland to provide educational aids to indigenous schoolchildren in the form of art and photography of the region to be used as tools for learning to read and comprehend questions. The publishing industry particularly in relation to education is a major growth industry. Australia’s high education profile (as a seller of this commodity) can only be expected to expand and therefore I structured my business so as to exploit correctly this potential market, and tried to combine this tendering with our hi-tech image. My connections to the Education Department could be useful in connection with training programmes on Project Eden school communities.

Criteria 7.

Demonstrated ability to learn new information technologies and the skill to manage websites relevant to Project Eden

Sound research and computer skills.

Computer skills:

I am skilled in icrosoft word, works, iphoto express, photoshop, access, publisher, printmaster gold, powerpoint and excel spreadsheets achieving 87 to 95 % in skill tests on Mac and IBMs. I extensively used Internet in researching articles and doing reports in my business. I used e-mail to conduct business operations, to interview clients and research. I am proficient at Outlook and using their planning system in conjunction with a Palm IIIc handheld organiser. I can use basic MYOB and Quicken accounting software.

I can touchtype 27 words per minute with 100 % accuracy.

I am teaching myself html programming and webdesign using Eversoft’s 1st Page 2000 Hardcore, but know Frontpage and Dreamweaver [ a copy for viewing of http://tmmag.com ezine is available on request]. Much of the webdesign work was done by myself or in conjunction with webdesigners.

We were working on a database based on cgi bin. This was to include password access and credit card payments. Pop up menus were being developed. Banner advertising was being used. Internet marketing using banner exchange, pyramid schemes, search engines, to gain hits was carried out or investigated. A photo gallery was being developed and I am expert at computer manipulating photos for the web. ISPs were approached to sell magazine content for their portals. Manipulation of their web site page to include tmmag content menu bars was part of the sales package.

My business had computers with printers, CD burners, Zip drives, webcam, natural keyboards, usb ports, scanners, all of which I can install and use.

Apart from this I was studying mathematics, physics, astrophysics and computer science at A.N.U. in 2000.

Ability to implement departmental policy and utilise information technology systems.

At KPMG I set up from scratch and ran the department’s taxadmin computer system, which controlled deadlines for preparation of returns, notices, objections, appeals and assessments. This required extensive follow up of managers, where deadlines had expired and they had failed to record their actions on the computer or more importantly had failed to act. I developed team leadership skills at KPMG as outlined above and below. I trained up my successor to the taxadmin computer system and produced an increase in productivity of departmental tax computations and an increase in tax advice.

The methodology of implementation developed by myself in conjunction with the Department Head, increased client satisfaction over the year of implementation. Our department led the 12 tax departments in efficiency in this area. All these administrative roles required developing congenial intercourse between within and external to the Departments. My experience in computer systems means I have the ability to analyse, interpret, consolidate and link legislation and policy in an information system. My computer literacy will mean I will understand computer software.

Criteria 8.

Develop Project Eden’s strategies and manage its consultancies and subsidiary departments.

a) A demonstrated ability to lead the Project Eden team and motivate staff, together with a sound knowledge of the principles and practices of individual performance management and an ability to implement a Performance Management Program.

Supportive and flexible CEO, team leader and worker.

At Enligtenart with our small team I constantly had to develop a thorough systematic practical plan in which output and cost-time factors were meticulously monitored to fit in with budget policy. Bonuses were paid for quality results which directly corresponded to increasing customers and the level of increase in client demand for return work. Alternative incentive schemes for team results were adopted, for instance a research journalist I employed was given an option over a book/film produced for her innovative way of interpreting my handwriting.

My personal assistant was offered a 15% partnership share on condition of remaining in employment for 3 years and building up a successful PR image for the firm and magazine. Fringe benefits in the form of lunches, holidays and group meditation sessions were instituted after lengthy dialogue and intricate negotiations. In this way we created and lived our dream for a better world, not just for us, but for all future employees.

In KPMG and my own business I have developed and implemented conflict resolution procedures between staff based on self analysis and open dialogue with a supervisor present. External contract negotiation for casual, temporary staff and sub contracted service providers has been an essential skill that I have developed in my business.

I was a member of the Food Cooperative, Self Organisation Committee, a group formed to implement and develop a management system based on co-operation and consensus through non-confrontation and self-assessment techniques to encourage group projects.

b) Knowledge of, and experience in, preparing, analysing and interpreting financial statements and reports, and statistical returns including a demonstrated ability to understand and analyse audit reports and accounting standards.

My knowledge of finance should prove invaluable in assessing the delivery of social, economic and corporate funding programs and projects. I was involved extensively in giving advice to large general insurance companies while in KPMG; in particular in regard to interpreting audit, accounting standards and formulas predicting future foreseeable losses on notional investment income, perpetual accounting periods, future prior year losses and negotiating interpretation of provisions with the IR on exchange losses on brought forward reserves and discounting on technical reserves. This involved extensive correspondence and discussions with the Tax Office and clients, where precise and excellent communication skills were essential and exceptionally complex legislation and accounting procedures had to be understood, applied and resolved. In KPMG and E&Y it was essential for me to ensure compliance and settling of any taxation disputes, checking corporate returns and notices of Objection to assessments.

ADDENDA

1. Good appreciation of relevant spiritual, historical, social, economic and cultural issues to Project Eden including -

Sound research skills and knowledge of historical global development and environment issues and international human rights policy in the Australian and Asia Pacific region.

Sound research skills and knowledge of religious, mythological, social and cultural development in Society.

My extensive travels in developing countries include Africa, the Middle East and 2 years in India. I worked on aid projects, for instance teaching english to refugee Tibetan nuns, horticulture and building projects for ashrams, and recently working nursing the destitute with Mother Teresa’s Centre in Calcutta and my own individual efforts to feed beggars. So I have practical field experience of aid projects.

I have written many satirical short stories, poems, two books and a film. The books are being serialised in TMMAG.COM ezine and the last film script was assessed by the ABC and AFC as having merit.

One of the books is a satire stemming from the research of the author of The Holy Blood the Holy Grail who I developed a relationship with in Qumran, Israel on a kibbutz where I was a volunteer working on a date plantation, whilst his archaeological team was searching for more dead sea scrolls. The book is about a journalist who is given a mystical manuscript that takes him into the secret order of Sion, across Europe and finally taking him beyond this world. Issues of Christian cultural conditioning and origin and social impact of modern historical methodologies of interpretation of past real and mythological events relating to the Knight Templars were analysed as was the impact of this, neo-fascism and the secret Order of Sion on Islam and destabilisation resulting in the developing worldÅfs nuclear arms race. Magical integration of myths into science fiction time travel vis a vie the TV series “Dr Who” and interdimensional gateways to other planes was encompassed in locating another star system with a planet called Klon in the region of Ophicius constellation. A planet destroyed almost completely by nuclear and biological war, yet which is intrinsically connected to Earth’s mythology and religion through Artemis and the Titans. To save our planet from destruction the hero must restore universal balance and help Klon from being taken over by the Templars. Another book is an autobiography examining my own experiences with that of current events in society, technology and politics from the 60s to the 90s.

I also drafted semi-fictional films. Both of my film scripts had as one of its central focuses the return of Jesus Christ. The first was about a group of hippie ferals who meet Jesus as they travel across the outback in an old combi van. Directed by shamanic dreams they are led into the nefarious environmental problems relating to Uranium mining. Issues especially in relation to spillage from tailings retention system dams and high grade ore containment sumps and the possible effects of groundwater contamination on the indigenous population were posed. This required research of Uranium mining operations in Australia and internationally, as well as liaising with environmental bodies, and investigating documentation relating to Olympic Dam, Ranger, Roxby Downs, Beverley and the Magela Creek. This experience has given me an extremely broad vision of life and society, as well as teaching me invaluable skills in planning, research, writing and organising a major project and analysing controversial issues of mining policy and its impact on indigenous culture / theology.

The other film script ‘The Return of Nothing’ is a comic religious art drama dealing with Jesus Christ’s second coming, going mad in modern western civilisation, being rescued by Tibetan monks and finding at last the truth through flashbacks to his first incarnation’s unrecorded years, 25-30 AD, travelling into Tibet as a failed Yogi from India. Issues synthesising theological and spiritual conflict between Buddhism and Christianity were analysed in depth in the broad base of Modern Materialism. This involved film and TV workshops with the Australian Writers Guild in script editing and preparing treatments for international film and TV directors and producers. The media and film industry is an area that I am now familiar with.

I have also written a published satirical article on the conflict between Eastern and Western faiths in the context of an elderly Christian preacher and a feral drug addicted youth who found spiritual realisation in India. I have reviewed books on the media and cultural conditioning, and films dealing with terrorism, suicide, war, science fiction and drugs.

In a freelance article I researched, in depth, a human rights atrocity, analysing enquiry and court martial records and evidence in relation to My Lai in Vietnam. At issue was military command control implications and duty to educate soldiers on the internationally agreed Laws of War. This stemmed from a research project I had done at University in which I noticed Seymour Hersh’s correlation between the Phoenix operatives blacklist and members of the village. I contacted the division by Internet and interviewed members of the U.S. Army. The article has publicised funding for the ‘My Lai Peace Park’ and school. This article is of current relevance and indirectly addresses questions as to culpability in Solomons, Fiji, East Timor and the Middle East and has significance for the newly created ICC.

I have written freelance articles on human rights abuses in Kashmir and the legitimacy of Indian occupation there, including interviewing the Jammu Kashmir Liberation Front’s Secretary-General and militants in Kashmir and at considerable risk to my own safety. Another article on the merits of prohibiting military ordinance (land mines) and the U.S. President's position was analysed from an historical perspective comparing Clinton to Julian the Apostate. These articles have been published on TMMAG.COM. International human rights as it effects minority indigenous groups is of great concern to me and I have significant experience with.

2. SUMMARY Enligtenart 1996-2006

President and owner

∑ Business plan for new wealthy professionals magazine.

∑ Telesales for photographic work, external telesales and customer service contracts for the Siddha Foundation, Salmat enviro-friendly electricity, Joshua Tree Promotion para-

Olympians charity and Gold Express Vouchers

∑ Independent Report to Federal Minister on Indigenous human rights alcohol abuse

∑ Freelance investigative journalism and photo-journalism on environmental, consumer, international human rights and social issues

∑ Internet interviews, research and transmission of articles

∑ Script writing for Film/Mini-series with ABC TV.

∑ Writing Sci-fi fantasy novel and an Autobiography

∑ Enviro photo advertising campaign Mobil

∑ Negotiating government grants for Educational photographic exhibitions and video documentary

∑ Negotiating contracts for exhibitions with luxury resort and hotels

∑ Charity for disabled TSI children

∑ Landscape photography and painting; selling to major corporates and law firms

∑ Video documentary production for OPTUS Cable Community TV / Program reviewing Channel 31.

∑ Import business of handicrafts/gems from Nepal and India

∑ Training in alternative stress therapies - yoga, meditation, and colorpuncture

∑ Attaining finance, managing accounts and tax, secretarial support and PA.

∑ Adventure travelling and seeking Enlightenment

∑ Legal advice to charities

∑ Employing staff, including personal assistant and typists

6.1.3 Education and Training Qualifications

1982 - 1987 Monash; Melbourne

Arts/Law Degree

Tax – distinction

Psychology – high distinction

1996 – 1997 Australian College of Journalism; Sydney

Diploma of Journalism

2000 ANU; Canberra

Bachelor of Science in Astrophysics, (uncompleted)

2000 Qskills; Canberra

Cert. IV Small Business Management

2004 Aus Cath Uni. Melb.

Grad Dip Ed Sec.

6.1.4 Job History

1988 - 1989 Sly & Weigal (now Deacons); Melbourne

Articled Clerk

1989 Ernst & Young; Melbourne

Corporate Tax Consultant

1990 – 1991 KPMG; London

Corporate Tax Consultant

1992-1995 World Travels; Middle East, Europe, Asia

1993-1999 Enligtenart; Asia, Cairns, Melbourne

Photo-journalist and travel writer

1996-1999 Community Legal Centres; Cairns, Fitzroy

In-take officer / Solicitor

1999 Lennon Settle; Melbourne

Solicitor

2000 Canberra Times; Canberra

News Reporter

2000 – 2003 www.tmmag.com; Cairns, Canberra, Melbourne

Journalist, editor, web designing / financial manager and owner of this ezine

2005 Biloela High School, Qld.

Teacher legal studies, business and maths

2006 Southern Teaching Services; Melbourne

CRT supply teaching

6.1.5 Business Advisers

6.1.6 Employment References

Patrick Lennon, partner, Lennon Settle, Elizabeth St., Melbourne

03- 9670 5999 lenset@lenset.legal.net.au

Molly Travers, ex-senior lecturer, Faculty of Education, Latrobe University, Melbourne

03-9882 1668 mtravers@bigpond.net.au

6.1.7 Training Needs

6.1.8 Bankruptcy / Credit Problems

None

6.1.9 Other Relevant Details for the Awareness of your Financier

7. BUSINESS PLAN TABLES

Table 1A: - Supplies Mix (Year 1)

Table 1B: - Supplies Mix (Year 2)

Table 2: - Marketing Action Plan

Table 3: - Statement of Personal Net Worth

Table 4A: - Schedule of Drawings (Year 1)

Table 4B: - Schedule of Drawings (Year 2)

Table 5A: - Establishment Costs

Table 5B: - Sources of Funds

Table 6A: - Cash Flow Forecast (Year 1)

Table 6B: - Cash Flow Forecast (Year 2)

Table 7: - Projected Balance Sheet (Date specified)

Table 8A: - Profit and Loss Projections (Year 1)

Table 8B: - Profit and Loss Projections (Year 2)

Table 9: - Action Plan

8. APPENDICES

∑ A letter from a bank/financial institution/lender indicating willingness/refusal to lend funds for the venture

∑ Photocopy of driver’s licence

∑ Copies of lease agreements (unsigned)

∑ Patents, trademarks and copyrights (if applicable)

∑ Supplier agreements stating credit terms/quotations

∑ Insurance quotations

∑ Orders, or letters of commitment to purchase product or use services

∑ Letters of support from industry

∑ Letters of support from authoritative persons

∑ Photos of the premises

∑ Photos or examples of the product

∑ Marketing material

∑ Research reports (if applicable)

∑ Resumes of key people

∑ Copies of qualifications of key people

∑ Partnership agreements

∑ Environmental analysis: demographic, economic, social/cultural, technological, political/legal and resource factors

∑ Evidence of future council application/approval (if applicable)

∑ Evidence of owner approval letter

∑ Declaration

Project Eden Business Plan

Sunday

PROJECT EDEN BUSINESS PLAN

Profile of Mr Travers-Murison

Project Eden Business Plan

About Me

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